Don’t expect any paper deliveries to the offices of Landmark Properties anytime soon. The onsite team won’t need them, because they’ve gone completely paperless. In fact, you might not see certain team members at the office at all on given days, because they can now access their documents and contracts from afar.
Landmark, the nation’s top developer and contractor of student housing, has leveraged its partnership with Entrata to streamline processes and make life easier for its onsite teams. Landmark has also participated in several Entrata beta product trials and currently utilizes the platform to completely customize property operations. continue
At the 2019 Entrata Summit in Park City, Utah, Maverick Residential took the stage to discuss company culture, change management, and the power of technology partnerships. Filled with unique insights and expert perspectives, this power panel outlined best practices on evolving as a property management company in today’s apartment rental industry. continue
Today’s labor market has made recruiting, training and retaining associates even more of a challenge than in recent years. There are simply more jobs than people to do them, which has made training and retaining associates a critical component to an organization’s success.
And our workforce looks different today than it did even five years ago. Never before have we seen Boomers, Gen Xers, Millennials and now Gen Zers in the same workplace. The good news is that technology can help widen the employee funnel and allow organizations to attract, train and retain high-quality associates. continue
Artificial intelligence has been a buzzword in the technology world for several years, and these technologies are now becoming a player in many aspects of the apartment rental industry. At Entrata’s 2019 Summit in Park City, Utah, a panel of industry experts tackled some of the hottest topics surrounding the use of AI from both an apartment operator and resident perspective. continue
The partnership is only fitting. Matrix Residential strives to differentiate itself from other apartment companies through its unique culture and trademark brand of service. To a large extent, Entrata echoes that mission in the software space.
“We chose to partner with Entrata because we feel that our company cultures are very similar,” said Tracy Bowers, managing director of Matrix Residential. “Our mission statement is to create exceptional experiences for those who live with us, work with us and invest with us. We actually looked at Entrata’s core values and mission statement and it has helped build what we have today.” continue
Paperless leasing offices were among the many discussions about new enhancements to Entrata’s Resident Suite at the 2019 Summit.
The biggest form of paperless expansion is the rise of electronic payments. Of all Entrata users, the average online payment adoption is 67 percent. The best way to adopt paperless payments at your community is to incentivize the leasing team with a competition. At Redstone Residential, for instance, onsite teams went from a 50 percent adoption rate to 80 percent paperless in three months. continue
Duties of multifamily marketers of the past included arranging bouquets for grand-opening parties and tracking a community’s promotional activities on paper-based spreadsheets.
Fast-forward to 2019 and the industry’s marketing teams are much more of a tech-savvy bunch. By utilizing innovations such as chatbots, self-touring software, virtual reality, customized resident apps and more, today’s marketers serve in more of a strategic capacity. A panel at the Entrata Summit 2019 session The Future of Marketing From AI to Z shared some of the ways marketers are currently employing these technologies in their everyday efforts. continue
Everyone needs a joy buddy! At least, that’s the recommendation of Amanda Gore, keynote speaker at the recent Entrata Summit held in Park City, Utah. Drawing on her background in neuroscience, positive psychology, and epigenetics, she delivered a high-energy presentation on how to ignite joy in life, relationships, and business. continue
There are two basic elements that have shown up in storytelling for thousands of years: a hero and a journey. The best storytellers know how to use these elements to impact the way their audience feels. This according to professional storyteller, Matthew Luhn, who shared his experiences as an animator with the Simpsons and a story artist at Pixar during Entrata’s 2019 Summit in Park City, Utah. Understanding storytelling, he explained, provides insight into leadership, sales, branding, and running a business. continue
Apartment operators are constantly trying to decipher the tendencies of renters in each U.S. market, tirelessly accumulating data about resident needs by coast, by region and even by each particular submarket.
More and more, apartment operators are starting to look beyond borders, as well. continue