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12
Aug 19

What To Expect at Entrata Summit 2019

Posted by: Entrata | Category: Newsletters,Summit

Our seventh annual Summit user conference is only a month away. If you’re joining us in Park City, here are a few things you’ll need to know: continue

12
Aug 19

The Rise of the Chatbot

Posted by: Entrata | Category: Marketing,Newsletters

Let’s face it. It’s a matter of when and not if chatbots become part of the everyday backdrop in the apartment world. But if the early advent of chatbots has taught us anything, it’s that the tech has to be consistent for it to be effective.

Using the chatbots to answer common questions for prospects is efficient and a timesaver. According to HubSpot, 47 percent of consumers are open to buying items through a chatbot, and the percentage continues to rise. But if the chatbot gets stuck in a loop when it doesn’t understand a question or can’t provide specific answers, it’s not going to result in many leases. continue