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10
May 19

Three Tech Trends Residents Want to See at Their Communities

Posted by: Entrata | Category: Newsletters,Technology

A segment of renters doesn’t particularly care whether their apartment homes are tech-enabled. Then there is the other 90-plus percent.

Once considered a luxury, tech features have transformed to a necessity in the apartment world, as modern-day renters harbor expectations for a connected home. But all tech features are not created equal. Residents might be OK without voice-activated roller shades, but they certainly wouldn’t be happy without Wi-Fi.

In a further indication of evolving renter preferences, a recent Entrata study revealed that renters prefer smart-home features over swimming pools.  

With that in mind, here are three tech trends that residents want to see – or perhaps expect to see – when they move into a new apartment community. continue

6
May 19

The New Rules of SEO

Posted by: Entrata | Category: Marketing,Newsletters,Technology

Like technology itself, search engine optimization is a constant work in progress that twists and contorts with each new innovation. But some SEO best practices remain the same as tech continues to chug along.

Those who strike the balance of meshing existing methods with evolving concepts will have the most success in their SEO efforts and draw the most users to their websites. Here’s an inventory of what hasn’t changed – and what has – on the SEO front. continue