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29
Mar 19

What’s New About Multi-Touch Attribution?

Posted by: Entrata | Category: Marketing,Newsletters,Technology

Like most tech advancements, the road leading to multi-touch attribution has been long and uphill. Multi-touch software has existed outside of multifamily for years, but industry-specific solutions, like those found in Entrata’s Marketing Suite, are fairly new and will continue to evolve. And like many developing concepts, the latest version is typically the greatest.

Multi-touch attribution, the practice of crediting each touch point in the renter journey on weighted basis, is a solution multifamily has been anxiously awaiting, but will quickly become standard operating procedure. continue

11
Mar 19

The Best of CampusConnex

Posted by: Entrata | Category: Management,Newsletters,Technology

Our Entrata Student team had a great time in Orlando in February with NAA’s student housing conference. Here are a few of our favorite takeaways: continue

11
Mar 19

Streamlining the Marketing Funnel

Posted by: Entrata | Category: Newsletters

Leads are the lifeblood of a community’s success. Without them, there would be no leases and our beautiful apartment communities would sit mostly empty. Nobody likes that idea. But if not managed properly, fewer of these cherished commodities will actually convert to leases.

Many financial resources are dedicated to lead generation, but naturally, leads don’t convert without a nurturing process. The marketing funnel – a fancy marketing term for the entire lifecycle of the lead – must include timely follow-ups during the prospect’s awareness, consideration and decision-making stages.

That can be difficult to manage, particularly when overseeing several concurrent leads at various stages. That’s why, as much effort is put into initially acquiring leads, the community website is the most important part of the marketing funnel. It has to be easy to navigate and possess the capability for prospects to quickly uncover real-time information. continue