5
Oct 18

Marketing Smarter, Not Harder

Posted by: Entrata | Category: Marketing,Summit

Marketers inherently work smarter today. They have to, thanks to the information age. But they’re also working harder than ever to keep up with a vast array of marketing channels and highly demanding prospects and residents.

Today’s multifamily marketers can adequately measure the effectiveness of their campaigns, reach millions of prospective residents with the tap of a finger, and target their advertising to exactly the right audience. For all the benefits these digital marketing tools have created for the marketing discipline, there is one challenge that’s becoming a never-ending battle — there aren’t enough hours in the day to manage every marketing channel and meet resident and prospect needs.

To avoid working non-stop 24/7 or managing massive teams that can cover the tasks 24/7, today’s multifamily marketers are turning to technology and outsourced services to help them work smarter, not harder. Call centers, chatbots, marketing automation and lead management tools are empowering marketers to be more effective and more efficient. continue

3
Oct 18

Omar Johnson Dazzles, Inspires in Entrata Summit 2018 Keynote Session

Posted by: Entrata | Category: Marketing,Summit

His creative methods helped morph Beats by Dre headphones into a $1.1 billion company. He helped spearhead a viral social media campaign for the movie Straight Outta Compton that had much of the nation creating personalized memes inspired by the film.

And on Sept. 12, Omar Johnson enlightened Entrata Summit 2018 attendees with insights that could improve multifamily marketing in a keynote session in Park City, Utah. The marketing executive, who also utilized his outside-the-box approach to serve as a boon to the product development of Coca-Cola, Nike, Kraft Foods and others, shared how Beats became an international phenomenon and encouraged apartment professionals to dedicate increased focus on the emotional cravings of their residents and prospects. continue