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13
Sep 18

Entrata + Google + IBM Watson + Amazon

Posted by: Entrata | Category: Summit

In the opening keynote of Entrata’s 2018 Summit, CEO Dave Bateman and President Chase Harrington announced partnerships with Google, IBM Watson and a generally available integration with Amazon Alexa:

 

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11
Sep 18

You’ve just survived turn. Now what?

Posted by: Entrata | Category: Newsletters,Summit

It’s September. The air is cooling, lending crisp edges to warm days. Pumpkin spiced is sneaking back onto menus everywhere. Football season is underway. And students have returned to their classes. If you work in student housing, that means you’ve just survived some of the most critical days of the calendar year.  

Rather than taking a well-deserved rest, we think the days and weeks following turn are an ideal time to review processes and evaluate technologies. So Entrata brought together Student Housing experts from Aspen Heights, CA Ventures, and The Collier Companies at the Summit in Park City to do just that. continue

11
Sep 18

Customer Experience Myths That Can Damage Your Brand

Posted by: Entrata | Category: Newsletters,Summit

Many companies believe they are providing superior customer experiences because they hit the mark on several key touch points. But what if many of those touch points are actually myths?

Luke Williams examined that concept at the Entrata Summit 2018 in Park City, Utah, offering a divergent perspective for apartment-industry professionals who generally subscribe to a series of service-related myths. The Head of CX and Thought Leadership at Qualtrics outlined six customer experience (CX) myths that often befall businesses and cause damage to their brands.

“People believe myths because they often tread on truths,” Williams said. “I aim to define a line in the universe between the things that are true and not true.”

Also a New York Times bestselling author, Williams imparted ideas to conquer these myths and provided the multifamily-rich audience with outside-the-box thoughts for how to approach CX in the industry. continue

7
Sep 18

Entrata Summit Giving Initiatives

Posted by: Entrata | Category: Summit

Each year at the Summit, Entrata shares the spotlight with an organization that is doing the work of making our world a better place. We share their stories and make donations in the name of our clients and Summit attendees.

This year, our efforts are tripled, and the Summit giving initiative covers three unique and powerful organizations. They include: continue

4
Sep 18

How Your Leasing Agents Should Be Answering Calls

Posted by: Entrata | Category: Leasing

LEasing Center PlainIn the days of instant gratification, a missed call from an apartment prospect can be exceedingly detrimental. In fact, that call might have been your only chance, because today’s prospects often immediately move on to the next community.

If a prospect is calling, you’ve already conquered a key hurdle by generating interest in your community. The initial call is often the first touch point with your property and your brand, and Entrata leasing centers alone handled 2.1 million calls in the last 12 months. This is no time to alienate these prospects – it’s time to bring them home, literally, as a resident of your community. continue