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6
Aug 18

Masters of Paperless

Posted by: Entrata | Category: Newsletters

Entrata has been helping ResidentPortal and ResidentPay customers create paperless leasing offices for years. But when we invited Entrata customers representing many portfolio types and sizes to enter a contest to see who could boost online payments the most, even we couldn’t believe what happened.  continue

6
Aug 18

Introducing Lead Scoring

Posted by: Entrata | Category: Leasing,Newsletters,Technology

Leasing office life would be a lot simpler if all leads were created equal. But they’re not. And unfortunately, you can’t always tell just by looking whether or not a lead is likely to progress to a lease. Luckily, you don’t have to just trust your gut when you’re trying to figure out if that prospect who’s excitedly calling about an available apartment today will sign a lease tomorrow or ghost you in a week. Entrata’s LeadManager is pleased to present Lead Scoring. continue

3
Aug 18

Lead Generation and Lead Integration Technology – How Can One Support the Other?

Posted by: Entrata | Category: Newsletters

Lead Technology_FBThe techniques for generating leads are various and widespread, and the apartment industry has been remarkably creative and successful in that arena. Managing those leads, however, has been a bit more challenging.

Much of the lead management technology in the industry is outdated and can’t keep pace with the ever-increasing digital presence in lead generation. Connecting with prospects continues to become more of a tech-driven practice, and the industry must react swiftly to keep pace with their competitors on the plus side of the technology curve. continue

2
Aug 18

What Does Marketing Data Say About Online Conversion?

Posted by: Entrata | Category: Marketing,Technology

Data_FBWhen marketing teams peruse their data, their eyes usually drift toward two primary metrics – leads and leases. The data surrounding those numbers often gets overlooked.

That’s a mistake, much like viewing only the scoring and rebounding averages of a basketball player, when several other metrics such as shooting percentage, assists, steals, blocked shots and player efficiency rating provide a deeper analysis of the athlete’s acumen.

While the quantity of leads and leases are clearly important metrics, marketing teams should also be peering closely at conversion rates, volume of impressions on various channels and prospect data, such as location, demographics and psychographic of those potentially considering the property.

Here are a few deeper metrics that can provide a clearer picture of how effectively your marketing efforts are working and lead to more informed choices with your channels: continue