With various options in a hyper-competitive market, prospective renters have become more selective than ever when deciding on a home. In fact, the average renter peruses at least five lead sources when searching for their next home.
Those lead-source sites can vary from a community website, Internet Listing Service, social media, review sites and several others. Essentially, the renter is genuinely on a journey when selecting a home.
Marketing teams that can track that unique journey glean a competitive advantage by utilizing the data to attract more prospects. The problem is, many teams credit a conversion to the first or last site visited by the prospect. When a prospect peruses several lead sources, the first or last touch point is only part of the story. continue
In a recent audit, we noticed that our ProspectPortal clients are quite attached to their website templates. Most of you are happily using design themes created before 2016. And while we’re gratified that these websites are working so comfortably for you, we think it’s time to shake things up.
Why disrupt something that seems to be working just fine? Because your website could be doing even more! Premium templates utilizing Entrata’s Multi-Contact button are engaging visitors better. On average, visitors using it view 107 percent more pages and spend 261 percent more time on those sites.
So take a quick look at your ProspectPortal websites. Make sure your design theme is designated “Premium.” It doesn’t cost extra, it’s just extra functional. And if you haven’t already, activate the multi-contact button. That’s it, you’re done!
If you’re using one of our classic templates, don’t worry. Upgrading is a cinch and can be done in as little as a day. Contact your CSM if you’d like a hand.
When you put it all together, Entrata’s platform lets you create the business processes and workflows that work best for your company. Companies that add Entrata Core are creating unprecedented efficiencies. Did someone say synergy?
We compared communities that are full-platform on Entrata against those using Entrata integrations with other property management software providers, and the results are telling. When Entrata Core is in the picture, properties experience higher traffic to websites, higher average occupancy rates, and much more streamlined leasing workflows. Core clients report more engaged employee teams and work closely with Entrata to tackle business challenges as partners. continue