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8
May 18

Data Driven Marketing Decisions

Posted by: Entrata | Category: Marketing,Newsletters

Measuring the success of marketing strategies is essential to making informed choices. This data can provide a perspective that allows you to go beyond reacting to each twist and turn of the market. In fact, once you’ve got a solid grasp of key metrics, you’ll notice that you can identify and anticipate trends more quickly, actually speeding up your response times when a change in marketing strategy is warranted.

But time and resources are limited. Marketers face huge challenges just finding the bandwidth to track and monitor all the relevant data, to say nothing of making the appropriate course corrections in a timely manner. When you’re stretched thin, it’s more important than ever to prioritize and focus on the metrics that have the most impact. continue

5
May 18

Summit 2018 Social Media Contest Terms & Conditions

Posted by: Entrata | Category: Summit

You are invited to enter for a chance to win a pair of Classic Red Vans® and an additional prize of Your choice from our fabulous fan prizes: Apple AirPods®, Beats by Dre®, 2019 Summit Registration, a $200 Visa gift card (the “Contest”). Participants will be qualified to win by responding to @entratasoftware’s social media contest questions (one daily starting September 11 – 14, 2018) by posting a photo or video of you in your Summit swag, share what you love about Entrata, or broadcast a quote from your favorite session. Remember to tag #EntrataSummitt and @entratasoftware in every post (each post is an “Entry”). Daily entries will be accepted until 11:59 p.m. starting on September 11, 2018 and ending September 14, 2018. There is no limitation on entries per Participant. Four winners (one from each day) will be chosen by the contest creators based on the creativity of responses. Winners will be announced by @entratasoftware commenting on the winning responses will be announced the following morning during the day’s general session.

Terms & Conditions

By making an Entry and participating in the Contest, you (“Participant”, “you”, or “your”) agree to be bound by and comply with the following Terms and Conditions. You agree that the information collected by Entrata in connection with your Entry may be used to execute the Contest. You represent and warrant that your Entry is an original work of authorship, and does not violate any third party’s proprietary or intellectual property rights. If your Entry infringes upon the intellectual property right of another, You will be disqualified at the sole discretion of Entrata. If the content of your Entry is claimed to constitute infringement of any proprietary or intellectual proprietary rights of any third party, You shall, at your sole expense, defend or settle against such claims. You agree to accept the prize awarded and hereby release Entrata, Inc., its agents, affiliates, subsidiaries, directors, employees and representatives (“Entrata Parties”) from all liability relating to the awarded prize, your Entry, your use of the prize, or the Contest itself, including property damage, personal injury, or death. You agree that in any cause of action, the Entrata Parties’ liability will be limited to the cost of participating in the Contest, and in no event shall the Entrata Parties be liable for attorneys’ fees, punitive, consequential, direct, or indirect damages, and you waive the right to claim any damages whatsoever.

By accepting the prize, you consent to the use of your name, address, and likeness in all matters related to this Drawing, including any advertising or publicity in any and all media now known or hereafter devised, worldwide, in perpetuity, without further notice or compensation.

NO PURCHASE IS NECESSARY, and any product you purchase from Entrata will not increase your chances of winning the Contest. All Entries become the sole property of Entrata and will not be returned. Entrata is not responsible for lost, late, stolen, garbled, incomplete, damaged, delayed, illegible, mutilated, or misdirected Entries. Incomplete, illegible or fraudulent Entries will be void.

Four prizes will be awarded in total. Each prize winner, out of a total of four, will receive one prize of their choosing. The available prizes are as follows: a pair of Classic Red Vans® shoes and an additional prize of your choosing which includes the following options: Apple AirPods®, Beats by Dre®, Entrata’s 2019 Summit Registration, or a $200 Visa Gift Card (the “Prize”). Winning Participants may only win once during Summit, regardless of the number of such Participants’ Entries; subsequently selected Entries of winning Participants will be discarded, and a new winner will be selected. Entrata will not replace a Prize that is lost or stolen once it is in the possession of the Prize winner. Any costs associated with accepting or redeeming the Prize, including tax, government surcharges, fees, or expenses will be the responsibility of the Prize winner. Any unclaimed Prize will be forfeited by the Prize winner and will remain the property of Entrata. No Prize will be awarded to any person, whether eligible or not, in any jurisdiction where this Drawing is prohibited. Entrata will not permit substitution, transfer, or payment of a cash equivalent for the Prize, except that Entrata, at its sole discretion, may substitute the Prize (or a part thereof) with a prize or prizes of equal or greater value, as a result of unavailability of the Prize for any other reason. Entrata makes no warranty, representation, or guarantee – express or implied, in fact or in law – relative to the use of the Prize, including, but not limited to: quality, merchantability, or fitness for a particular use.

Entrata reserves the right to cancel, suspend, or modify the Drawing at any time without notice, for any reason, in its sole discretion.

This Contest hosted by Entrata is in no way sponsored, endorsed, administered by, or associated with Facebook, Inc., LinkedIn, Instagram, or Twitter. You agree to accept the prize awarded and hereby release Facebook, Inc., LinkedIn, Instagram, or Twitter, Inc. from all liability relating to the awarded prize, your Entry, your use of the prize, or the Contest itself.

4
May 18

Renovate Your Websites

Posted by: Entrata | Category: Marketing,Technology

1080x1080 copy@3x-100Apartment communities spend a lot of time and energy providing a positive living experience for residents and developing a strong curb appeal at their properties. And while focusing on these areas is an important aspect of successfully managing a property, it unfortunately means that attention to digital curb appeal often takes a backseat.

Ensuring that a visit to your website offers the same brand experience as a visit to your community is a step in the right direction, but it’s only half the battle. In addition to looking nice, your property website needs to function. This means that your property website not only does everything your residents want it to do, but that it’s set up to make life easier for you by connecting workflows and positively impacting your bottom line. continue

3
May 18

Beyond the ILS: Expanding Your Digital Footprint

Posted by: Entrata | Category: Marketing,Technology

180503_BeyondTheILS_WordpressThe digital marketing strategy for some apartment operators begins and ends with the ILS. But that really shouldn’t even qualify as a strategy considering everyone uses an ILS to some degree – and it leaves a lot on the table.

Sure, ILS listings are effective for attracting some of the traffic at the top of the funnel when prospects first begin their apartment search. But ILSs aren’t very helpful later in the search process when you’re competing with other communities in your neighborhood to close a lease. continue