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9
Apr 18

Spring Cleaning for your Websites

Posted by: Entrata | Category: Marketing,Newsletters

As the season turns from winter to spring, you may find yourself with an irresistible urge to throw open a window or declare war on dust-bunnies. May we suggest a little spring cleaning on your property websites as well?

Whether you’re refreshing the colors of your property homepage, updating your calls to action, or swapping out seasonal photography, adding a breath of fresh air to your web presence is simpler than you think. Especially if you’re using Entrata’s ProspectPortal. With our easy-to-navigate content management system, you’ve got all the tools you need for a DIY refresh that will work wonders for your digital curb appeal. continue

2
Apr 18

Don’t Let Apathy Win: Apartment Operators Forfeit Revenue by Refusing to File Small Claims

Posted by: Entrata | Category: Management,Technology

180402_Apathy Blog Post_FBIt’s unavoidable. Whether your apartment community is affordable, market-rate or luxury to the extreme, your residents are going to cause damages.

What makes a difference is how you handle those damages.

Apartment operators forfeit significant amounts of revenue every year by failing to file smaller insurance claims pertaining to resident-caused damages, and oftentimes these damages fall under the umbrella of coverage. The gold standard for loss recovery is about 85 percent. Entrata data indicates that clients recover only 11 percent of resident-caused damages, which clearly leaves a vast amount of money on the table. continue