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27
Dec 17

Tech Tools That Can Help Identify Synthetic ID

Posted by: Entrata | Category: Newsletters,Technology

Synthetic IDSynthetic ID is the fastest growing form of fraud, and its pervasion has seeped into the multifamily industry. Created by using a combination of real and false information to forge a new identity, synthetic ID continues to become more prevalent.

It’s true: some of your own residents might have used an altered social security number on the apartment application. They passed with fraudulent info and moved right into your community. continue

27
Dec 17

From Tour Guide to Subject Matter Expert: How Technology is Transforming the On Site Team

Posted by: Entrata | Category: Newsletters,Technology

ExpertTo say that people are now comfortable purchasing products online before even touching and seeing them in person is a massive understatement. After all, according to the Census Bureau, e-commerce sales increased 15.5 percent in the third quarter of 2017, compared with a mere 4 percent growth in total retail sales.

Part of the reason for that bump is the amount of detailed information now available about products and services online. With numerous review sites, detailed specifications, and 360-degree-rotatable images, you can learn more about a product with the tap of a finger than with an in person examination. continue

12
Dec 17

Nurturing a Culture of Corporate Giving

Posted by: Entrata | Category: Newsletters

dec_secondIt’s not just a seasonal thing; corporate philanthropy is a keystone of today’s values-driven companies and can build community relations, employee engagement, and a positive culture throughout your organization. Entrata’s value of “Be Excellent to Each Other” helps define the giving culture at our company and influences how we, our employees, and our partners in the industry get involved in various causes. Along the way, we’re picking up tips that may be helpful to you and your company. continue

12
Dec 17

How to Lose a Resident in 5 Ways

Posted by: Entrata | Category: Newsletters,Residents

How to Lose a Resident in 5 WaysFeedback we’ve seen in the ResidentPortal app is providing unique insight into some of your residents’ biggest pet peeves. The bad news: if you’re not meeting expectations you may soon be dealing with an unnecessary vacancy. The good news: often a simple settings adjustment can resolve the issue and keep residents happily in place.

The feedback your residents are leaving in the ResidentPortal app is understandably limited to the kinds of services they expect the app to provide. But an analysis of their messages identified a handful of expectations that renters feel strongly about, including: continue

6
Dec 17

Educating Renters on The Importance of Renters Insurance

Posted by: Entrata | Category: Residents

Flooded ApartmentLet’s face it: most apartment renters don’t want to deal with renters insurance.

After having to pay for rent, pet rent, parking and whatever additional ancillary fees their community might require, taking on another expense is probably the last thing renters want to do. But finding out the hard way that they should have had renters insurance is even worse.

That’s why educating renters on the importance of renters insurance is an increasingly recommended practice for apartment operators. continue