Entrata has once again partnered with Shelters to Shutters to help raise money to relieve homelessness in our communities. At last year’s Summit, attendees heard firsthand the heartfelt story of Odessa Moore, a participant in Shelters to Shutters’ program to transition individuals from homelessness to economic self sufficiency. There was not a dry eye in the room as she told of the hope, confidence and stability the program provided to her and her family. continue
Creating ancillary income can be a slippery slope. You can produce extra revenue by assessing fees to your residents, but you have to walk a fine line to avoid alienating them with fees they might interpret as frivolous.
Residents understand that they’ll probably have to pay pet rent, a fee for extra storage or a little extra for a covered parking spot. But, they don’t want to feel nickel and dimed with extraneous fees they believe should be part of the rent. continue
For most common apartment search terms, like Los Angeles apartments or apartments in New York, the first page of Google is pretty much taken. Internet listing services own those pages, spending whatever resources it takes to maintain the top positions. That’s not to mention the sheer number of Los Angeles or New York apartments they have listed on their sites that give them an advantage with Google.
But that doesn’t mean an owner/operator can’t compete without spending thousands of dollars a month on numerous upgraded ILS listings. With a hyper-local perspective, a broader strategic view of online marketing and a comprehensive content marketing strategy, property managers can produce even stronger conversion ratios, according to a panel discussion today at the Summit.
Apartment operators are constantly devising and revising ways to ensure the personal data of their residents is secure. But what about when the residents themselves commit fraud to live at your community?
A growing number of prospective renters are utilizing fake or stolen social security numbers and fake pay stubs to meet an apartment community’s qualifying standards. And if they’re able to succeed and become residents, predictable problems – and worse – can arise.
Entrata’s fifth annual user Summit brought together more than 350 multifamily professionals at the Stein Eriksen Lodge in Park City, Utah. The event kicked off today with keynotes from CEO Dave Bateman and President Chase Harrington. They shared highlights of Entrata’s growth over the past year and plans for future development to a sold out audience.
Leasing offices across the multifamily industry have traditionally focused their lead management strategies on an agent-centric approach. And for good reason. An agent-centric strategy allows properties to manage their leasing teams easily. It focuses on agent effort and easily measured benchmarks and allows the property to provide a consistent leasing experience for potential renters.
But, in an Entrata Summit session in Park City, industry panelists laid out some pretty compelling arguments why an agent-centric lead management approach may be past its prime. In fact, it can be a breeding ground for inefficiencies. With studies showing that as many as 88 percent of outbound calls and 80 percent of outbound emails are going to leads that don’t convert, the time is ripe for a new, prospect-centered, approach to lead management.
When Cottonwood Residential and Monument Real Estate Services set out on a search for a new technology provider, both companies agreed that finding the right partner was just as important as finding the right software to meet their business objectives.
“We were extremely frustrated with our previous provider’s unwillingness to integrate with third party providers and their extreme lack of customer service,” said Greg Lozinak, CEO, Monument Real Estate Services, a 12,000 unit owned and fee managed operator. “Entrata showed that they were going to be a key strategic partner motivated to provide us with the technologies and integrations we needed to be successful.”
Nearly half of Americans may have had their information stolen in the massive Equifax data breach revealed last week. Equifax collects, aggregates and distributes information on over 800 million individual consumers and more than 88 million businesses worldwide, including many multifamily companies. Entrata uses Experian for all resident screening and verification processes and does not interface with Equifax for any of their services.
However, in the event you do receive inquiries from your residents on the data breach, we have compiled a list of recommended next steps they can take to protect themselves:
1. Find out if your information was exposed. Call Equifax at 866-447-7559 or visit www.equifaxsecurity2017.com and click on the “Potential Impact” tab and enter your last name and the last six digits of your Social Security number. Your Social Security number is sensitive information, so make sure you’re on a secure computer and an encrypted network connection any time you enter it. The site will tell you if you’ve been affected by this breach.
2. Visit Identitytheft.gov/databreach to learn more about protecting yourself after a data breach.
3. Get a copy of your credit report from AnnualCreditReport.com and mark your calendar to get another one in about three months.
4. Be on the lookout: Watch your mail for anything suspicious. Check your bank accounts at least weekly for signs of fraud. Listen closely when applying for a loan or a government benefit for signs that someone else might be using your Social Security number. Get your annual Social Security benefits statement online and look for anything unusual.
5. Consider putting a security freeze on all your accounts — the most serious but most proactive step you can take. But take this step with great care. If you plan to shop for a car loan or a home loan any time soon, you probably shouldn’t do this, because security freezes lock credit report files so no one — not even you — can open a new credit account in your name.