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30
Jan 17

How To Convince Your Renters to Get Insurance: Lessons I Learned From Renting My First Apartment

Posted by: Entrata | Category: RentSauce,Services

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Today, I would like to make a tribute to those not-so-happy moments as a resident. Those moments when you accidentally light something on fire, or flood your living room. Those moments while in the depths of panic you have that annoying thought in the back of your mind, “I really should have purchased renters insurance.”

I also want to argue the benefits of requiring renters insurance on your properties. But before I begin, let me bring a little humor to the scene. Lets take it back a few years — to the golden years — to college.

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25
Jan 17

Recap: Online Leasing Life Hacks

Posted by: Entrata | Category: Webinars

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This week, we hosted a webinar to discuss a few life hacks for online leasing workflow and processes. Ben Boster from Entrata along with panelists Nicole McLemore from Lincoln Property Company, Christa McCartney from Greystar, and Libby Ertmer from Fiduciary Real Estate, shared with us their best practices for optimizing their online leasing process and the best practices they use to make it a success. We learned how to overcome obstacles that come from the online leasing process and how to get teams on board during the transition from paper to online leases.

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10
Jan 17

Google is Cracking Down on Annoying Pop-Up Ads

Posted by: Entrata | Category: Marketing,Residents,Technology

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January 10, 2017 is the day Google said no to pop-ups (also known as interstitials or splash images). While the new change may seem like a hindrance to your current lead generation and marketing practices, it should be welcomed as pop-ups are already reducing the amount of visitors to your site and page duration by more than ten percent.

The new change is all a part of Google’s invigorated effort to improve the user experience on mobile devices. The good news is there is an alternative to improve your prospect experience, make Google happy and get the information you need from prospects. A win-win-win-win-win.

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10
Jan 17

Resolution 2017: Revenue Management Strategies

Posted by: Entrata | Category: Marketing,Newsletters

At the beginning of the year, as tradition demands, we assess, evaluate, and begin to plan ways to improve. One of the topics on many property management lists this year is revenue management – i.e., using data to establish the “perfect rent” with the ultimate goal of maximizing the revenue generated by an asset. While the tools and methods vary, revenue management has moved from a “nice-to-have” theory to a “need-to-have” business practice in our industry.

We’ve been researching revenue management for a number of years as we develop the revenue management piece of our comprehensive property management platform — Entrata Pricing — and would like to share some of the strategies we’ve learned that can help set you up for success. If you’re thinking about adopting new revenue management tools or evaluating your current strategies in the new year, read on! continue

10
Jan 17

Break an Old Leasing Habit

Posted by: Entrata | Category: Leasing,Newsletters

It’s 2017 and we live in a world of digital transactions, any time, every day, for everything. Your renters are more comfortable than ever using technology to interact with their communities. But despite this remarkable progress a few old-school habits remain, adding hours or days to leasing processes, inflating costs, and cluttering up leasing offices with banks of filing cabinets. A prime example is the transaction at the heart of our industry: the lease.

Despite overwhelming evidence that executing leases online saves time and trouble for renters and property managers alike; despite prohibitive costs associated with generating, printing, and storing paper lease documents; despite the environmental impacts; most renters (over 60 percent!) are still signing a paper lease when they rent an apartment. continue