This week, we hosted a webinar to discuss a few website tricks to treat your prospects better, as well as new updates to ProspectPortal. Matt Frandsen from Entrata along with panelists Taryn Silva from Paradigm Management and Jaemi Carkin from Greystar, shared with us stats and opinions about what works to create effective websites.
Rent growth, occupancy, revenue. The key performance indicators are all up across the country.
But the conversation about the metrics today is about when they’re going to start going down. Every veteran of the multifamily industry knows it’s going to happen … sometime. It might not be tomorrow, but the downturn in the cycle is going to happen.
Are visitors to your website getting the good stuff, the trick-or-treat equivalent of a king-size candy bar, or are they taking away an experience more on par with grubby little ghosts made of kleenex and dryer lint? When your website has so much potential to impact conversions, every decision you make becomes important.
The terrifying thing is, sometimes those decisions may seem perfectly legitimate, but they’re actually scaring off your website visitors and driving conversions down. Some seemingly innocent website design decisions are doing real damage and should be avoided. For example, does your website use any of these creepy clowns? continue
Vendors. They can make or break whether a resident chooses to lease with you, continue living with you or write a good review about you.
Yet, many vendor relationships are more contentious than they are healthy. Contentious vendor relationships can put a strain on on-site staffs and, worse yet, harm your relationships with residents.
The good news is there are some things you can do to improve relationships with your vendors. Asset Campus Housing and Aspen Heights shared their keys to a successful vendor relationship with us recently. continue
Peyton Manning has a message. Identify your strengths. Be more aware of your weaknesses. Be nice to the equipment guy. And if you’re not getting better, you’re getting worse.
Manning, the NFL’s all-time leader in nearly every prominent passing category and the only quarterback to lead two different teams to a Super Bowl crown, spoke in detail about leadership as the keynote speaker at Entrata Summit 2016.
“To me, leadership really boils down to one thing, and that’s the ability to influence others,” Manning said. “You’re not handed the title of leadership. Whether you’re a CEO, a district manager, a mother or a quarterback, you have to earn it.”