Patrick Mower, Product Marketing Manager
These days it seems like just about everybody has a mobile app on the market—this is great if you’re an app junkie like myself. The only problem is that many companies seem to be completely missing the mark with their mobile app offerings: they simply release an app for the sake of releasing an app, without putting a whole lot of thought into how they can most effectively meet the needs of their users. When considering a mobile app for your property, it’s important to consider a few simple principles:
As reputation management continues to weave its way into the everyday landscape of the multifamily industry, apartment companies are continuing to develop creative ways to respond to reviews.
But the most sophisticated companies are stopping negative reviews from even being posted by using ratings and reviews as market research and adjusting operations to provide a better experience. A panel at the National Apartment Association Education Conference & Exposition in San Francisco imparted strategic recommendations on how to do exactly that at the session It’s Not Just a Review. It’s Free Market Research.
By: James Harris, Implementation Consultant
Rudyard Kipling once wrote, “If history were taught in the form of stories, it would never be forgotten.” Stories move people. They inform the listener and inspire action. A story that incorporates key metrics and data can help convey a persuasive and effective message that is difficult to ignore.
Data-rich storytelling can help you to bridge gaps and move your audience past logic to emotion. But how exactly do you take your reports and raw data and turn it into a call to action? How do you take an occupancy report, for example, and transform it into a gameplan that will drive leases? How does the storytelling strategy translate for your property?
Dallas Jensen, Director of Training
Many years ago, I started my full-time property management career with a mid-sized management firm. When the offer came from the recruiter to start on the Monday following my interview, I was eager to get started and learn about sales and leasing. However, when I came to new hire training, the first item on the agenda was not how to execute a sale or draw up a lease, but how to blow up the balloons for outside the leasing office. The second item on the agenda was how to properly vacuum the carpet in perfect lines. And, the third item on the agenda was how to clean the clubhouse bathrooms. I thought to myself, is this what I signed up for? If you are new to property management, I hope your experience is less of a shock than mine was.
By: Shaun Provost, Digital Marketing Consultant
As marketers, it’s ingrained in us to analyze every single angle of a campaign or effort, tracking the user from the very beginning of their experience to the very end. However, in an industry driven heavily by leads and conversions, that information is generally not enough to satisfy data hungry executives. So, how do multifamily marketers merge the two?
Every minute is precious. Entrata believes that you shouldn’t have to wait years for your software to catch up with your life. We’re building our platform based on the notion that the most valuable thing you have to spend isn’t money…it’s time. How’s it working out?
Pretty well, actually. We’ve heard from dozens of customers who are able to use the Entrata platform to streamline their property-level workflows and get more done faster. For example: continue
Every year businesses budget thousands for market research. Prices may range from a few hundred dollars for general market overviews to tens of thousands for customized market-specific studies. But before you start shelling out the big bucks to find out what the market thinks about you and your properties, take a moment to consider the information that is already freely available to you. Where is all of this valuable market data, you ask? Look no further than your social media accounts and reviews. continue
Every time an applicant submits an online application or a resident makes an online payment, you’re entrusted with valuable information. Each transaction relies on the kind of sensitive personal identifying information that makes our industry a target-rich environment for hackers. When you factor in considerations like the relative lack of regulation around multifamily technology, the wide range in tech sophistication among operators, and the mix of multiple tech providers with properties’ online and paper-based systems, you begin to see how much of a challenge data security can be for property managers. continue
By: Brandon Schank, Associate Director of Implementation
It’s a classic scene in movies from A Christmas Carol to The Wolf of Wall Street: The business owner counting their money at the end of the day to make sure not a penny is lost or wasted.
For many small apartment owner/operators, the scene isn’t that far fetched. But as their portfolio grows, keeping tabs on every penny becomes exponentially complex, requiring larger accounting staffs, more sophisticated accounting software and a willingness to let go of some control.