This week Entrata hosted a webinar on how properties can improve their digital marketing strategy by using both SEO and PPC together. Sarah Greenough, Princeton Properties’ Chief Marketing Officer and Ryan Nadeau, SLCSEM.org’s Founder and Chief Evangelist, joined Matt Frandsen, Entrata’s Associate Director of SEO and PPC to discuss ways property management companies can improve their ranking signals with link building, content, and rank brain. They also discussed ways to use PPC in conjunction with SEO to have a seamless digital marketing strategy.
When it comes to attracting and converting online traffic, the multifamily toolbox has lots of options. But an abundance of selections doesn’t necessarily make it easier to pick the right tool for the task. Take search engine marketing, for example. Is it more effective to optimize for organic traffic or to direct budget dollars to pay-per-click campaigns? The answer: Depends.
By: Chase Harrington, Chief Operating Officer
We believe in transparency. We believe in openness. We believe in sharing. Not because it benefits our platform, but because it benefits everyone in the industry.
And that’s why we’re believers in the concept of a multifamily data exchange, which is a big topic of conversation within the National Multifamily Housing Council and its events. In case you haven’t heard, a multifamily data exchange would provide a place where apartment owner/operators could share their actual achieved revenue on every apartment home in the country. The shared information would be curated, and a revenue-per-unit (RPU) figure would be calculated. That would enable each apartment community to compare its RPU with an average of its five closest competitors within a submarket.