This week Entrata hosted a webinar on the new ResidentPortal App with Nicole McLemore, National Special Projects Manager at Lincoln Property Company, Colby Hansen, Digital Marketing Manager at Weidner Apartment Homes, and Kate Hampton, Vice President of ResidentPay at Entrata. The webinar focused on how the new app functions, how companies are using the app, and how the new marketing materials promote the app among residents.
By: Dallas Jensen
In your mind’s eye, go back to the year 1994. What was going on in pop culture? Forrest Gump was sitting on a bench talking about how life was like a box of chocolates and Simba was pulling a Hamlet in The Lion King. The original Playstation was released and we pulled all nighters playing Final Fantasy VI. Yikes! We’ve come a long way since ‘94, and so has property management software.
Your team on the front lines need to know the ins and outs of the industry, the property, and the technology tools your company has invested in; that’s key. The more they know, the more they’re able to be proficient in the office and helpful to your residents. So the big question is, how can you get the site-level team to that proficiency point?
Why does turn week make so many student housing operators and community managers cringe?
If you work in property management, you know what it feels like to be busy. You’re a champion juggler, keeping dozens of balls in the air and balancing the needs of residents, owners, and staff. Here’s the question. Is your software just another ball to juggle, or is it an extra arm?
Your property management software should never be more of a burden than a benefit. And, we’re happy to say, there are relatively simple tweaks you can make to the Entrata platform that will ensure that your technology is even more valuable to your entire enterprise. Taking a little time to learn the settings can help you boost operational efficiency and save money. continue
Remember getting letters? In the mail? You might, but there is a growing percentage of our readers who do not. And there are whole swaths of our society made up of adults who have never mailed a bill in their lives. But old habits die hard, and despite the normalization of online interactions, many multifamily properties still collect the majority of rent via paper checks. You may still be taking most resident maintenance requests by phone. Maybe you still tape notices to unit doors.
But you don’t have to. The team at Entrata has made simplifying your transition to online resident interactions one of our top priorities. Because, let’s face it, collecting rent online, digitizing work orders, and generally moving towards paperless systems isn’t just more convenient for your residents, it has the potential to save you lots of time and money. continue
Learning what residents really want and expect from their property management company can help multifamily marketers enhance their reputation management and social media strategies. So we asked them. In a national survey that covered 38 states and over 2,000 residents, we researched their perceptions and preferences regarding property reviews and social media interactions. continue
By: Kate Hampton, VP of ResidentPay
How to pick the right one and how to make sure your investment will be worth it
You’ve had a resident portal forever, but now you’re starting to think that it may not be enough any more. You feel the need to adapt more to your residents’ preferences. The new Renter Preferences Study published by Kingsley Associates and NMHC fully validates your instinct; the study says you should be mobile friendly to remain relevant in the long term (something that, by this point, we should all know). It all makes sense, after all. The majority of your residents are under 45 years old and pretty much all of them own smartphones. Your decision to augment your portals with a mobile app is fact-based and objective. In short, it is a good decision. But, how do you pick the right one and make sure your investment is worth it? continue