Have you registered yet for Entrata Connect? If not, what are you waiting for? We’re excited to connect with you in October, and just in case you need more encouragement, here’s a quick peek at what we’re putting together for you: continue
It’s 2020, and prospective renters are overwhelmingly searching for their next apartment online. It seems like only a few years ago when apartment marketers began talking about the day when digital marketing would take its rightful place at the heart of multifamily marketing strategy. That day is here.
But as the online apartment marketplace flourishes, it has also grown increasingly complex in both scale and strategy. Gone are the days when a property manager could update a handful of internet listing services with available units and call it good. Today’s digital marketers must master multiple platforms, deliver consistent branding across dozens of websites, and measure absolutely everything in order to adjust marketing spend. Keeping up with constantly changing requirements for Google My Business, Facebook Marketplace, Craigslist, and dozens of ILS sites is no easy task, especially when you’re also working to manage the implications of in-person tours and leasing processes in a world that has made the shift to virtual for nearly every transaction. continue
The Key Components of a Verification Platform
Leasing teams spend the bulk of their time aiming to attract residents to their communities. But equally important is making certain that those prospective residents will live up to the terms of their lease.
Tedious background checks have always been a not-so-exciting part of the leasing process, and they can become more frustrating when necessary information is ambiguous or unavailable. That’s why an increasing number of property management teams are opting for third-party verification services.
It’s a forward-thinking approach, but not all verification platforms are built the same. Apartment operators should vet screening solutions and make certain the platform they choose offers trustworthy screening results and an advanced level of screening intelligence.
Here are some of the features apartment operators should seek when considering potential verification solutions: continue
Through the last few months, as the apartment rental industry has faced unpredictable challenges, we’ve seen onsite teams leap into action. On top of their day-to-day workflows, they’ve suddenly found themselves facilitating local social distancing ordinances, dropping off groceries for quarantined residents, implementing technologies for contactless leasing, and keeping their communities running smoothly in a chaotic, ever-changing world. The women and men at the front-lines of multifamily have been instrumental in keeping their residents safe and their companies profitable despite unprecedented challenges. continue
Online reviews often scathe apartment operators for lack of transparency about upfront fees. Trinity Property Consultants never wants to be on the receiving end of that complaint. The Irvine, Calif.-based apartment operator, which manages student and conventional apartment communities, even has a term that shows its commitment to upfront and honest online pricing: RENTsparency.
“We don’t want anyone to feel bamboozled,” said Carla Alicea, Vice President of Marketing and Training for Trinity. “We want to avoid wasting our Team Member’s time, and we never want to waste the applicant’s time and money on non-refundable application processing fees.
Alicea is serious about not wasting anyone’s time or money. In order to make the online leasing process more transparent, Trinity set out to improve its applicant screening process. continue
Prior to the pandemic, the leasing process was already shifting. While classic tours remained a staple, an increasing number of options were becoming available to prospects in the form of virtual, remote and self-guided tours.
As the pandemic hit, those contactless options not only became more sought out—they became a necessity. continue
We share a continent and a common language. And now the U.S. and Canada have one more thing in common. Entrata has announced the availability of ResidentPay online payments for our clients with Canadian properties. continue
How technology can assist with offline touch points
Throughout the tech revolution, the essential skills of a leasing agent have largely remained the same. Provide a welcoming smile, regularly walk the tour path to make certain nothing is amiss and clean up for-show units so they are ready for the eyes of prospects.
It’s all part of the standardized training process, which is similar for maintenance teams and additional onsite associates. But although tech hasn’t replaced these non-digital activities, it certainly has provided a way to make them easier and more streamlined. Essentially, it serves as the conduit that can bring together various onsite teams.
New technology tools allow teams to interact more rapidly, address any community issues efficiently and expeditiously, and provide modern touring experiences for both residents and leasing staff. Here are a few examples: continue
Very few in the business world would dispute the power of partnerships. The challenge exists in finding the right partner, one that is mutually beneficial and genuinely moves the needle for an organization.
The multifamily industry has gotten more aggressive in implementing partnerships with consumer brands in recent years, but it remains a work in progress. The growing number of partnerships is largely concentrated among tech providers, most notably in the smart-home category. continue
A few years back, multi-touch attribution was a fledgling concept. The ability to accurately track an entire customer journey didn’t seem entirely feasible. But it is now a reality and has created a significant boost for multifamily marketing teams, providing greater visibility into the customer journey.
Not only can marketing teams track a customer’s path to conversion. They can also see the combination of sources that result in the most conversions and measure the step-by-step process of marketing channels that lead to higher conversion rates. This enables teams to delegate future marketing expenditures accordingly.
So what’s next? continue