January 10, 2017 is the day Google said no to pop-ups (also known as interstitials or splash images). While the new change may seem like a hindrance to your current lead generation and marketing practices, it should be welcomed as pop-ups are already reducing the amount of visitors to your site and page duration by more than ten percent.
The new change is all a part of Google’s invigorated effort to improve the user experience on mobile devices. The good news is there is an alternative to improve your prospect experience, make Google happy and get the information you need from prospects. A win-win-win-win-win.
Christmas is approaching and that means packages, packages, and more packages. As many property management professionals know, the billion dollar online shopping industry shows no signs of slowing down. We probably don’t have to tell you that a typical 200-unit building receives over 50 packages per day. (Multifamily Insiders) It’s clear: property managers need something efficient and effective to clear out their mail rooms.
Cue ParcelAlert. With its new streamlined functionality, getting the right package to the right resident is a no-brainer. Easily sign for packages, search quickly for resident’s information, and scan barcodes from shipping labels to track deliveries. It’s all under control with the ease and organization ParcelAlert provides. Over 11 million packages were processed via ParcelAlert in 2015 and it’s still growing.
Like most challenges and successes companies experience, strong cyber security traces back to one factor — the people.
Not only the people at your corporate office or communities, but also the people at your vendors and the steps they take to protect resident data. That was the message delivered during the “Cyber Security Action Plan: Ten Things to Do Right now” session at NMHC OPTECH 2016 Tuesday in Dallas.
The world is demanding mobile options for all of their technology needs. Entrata has been working around the clock to ensure it provides our multifamily clients and their residents with a comprehensive suite of mobile technology to meet those needs.
Much of the multifamily industry will soon convene in Dallas for the final large-scale conference of the year, NMHC OPTECH, and those seeking to enhance their technology knowledge as it relates to the industry seem to be in luck.
Cybersecurity, home automation and telecom are among the topics that will be featured at various sessions at the Hilton Anatole (Nov. 14-16). Here is a quick guide to some of the tech-based sessions that we expect to deliver several thought-provoking takeaways.
Rent growth, occupancy, revenue. The key performance indicators are all up across the country.
But the conversation about the metrics today is about when they’re going to start going down. Every veteran of the multifamily industry knows it’s going to happen … sometime. It might not be tomorrow, but the downturn in the cycle is going to happen.
Peyton Manning has a message. Identify your strengths. Be more aware of your weaknesses. Be nice to the equipment guy. And if you’re not getting better, you’re getting worse.
Manning, the NFL’s all-time leader in nearly every prominent passing category and the only quarterback to lead two different teams to a Super Bowl crown, spoke in detail about leadership as the keynote speaker at Entrata Summit 2016.
“To me, leadership really boils down to one thing, and that’s the ability to influence others,” Manning said. “You’re not handed the title of leadership. Whether you’re a CEO, a district manager, a mother or a quarterback, you have to earn it.”
With new innovations unveiled seemingly every week, staying ahead of the technology curve can be a cumbersome task.
Whether it’s adding smart-home technology to existing communities, devising plans for new developments or updating software systems on the fly, the process of implementing new technology is fluid and ever-evolving.
When the concept of integrated marketing was unearthed decades ago, it involved a narrow set of traditional advertising channels, a few websites, email and public relations. But the information age and technological advances of the past two decades have created a wealth of new information sources and devices. Blogs, online marketplaces, smart phones and tablets have exploded on the scene.
That has made integrated marketing a much larger challenge than ever anticipated, as the evolution of marketing channels has made it nearly impossible for marketers to manually create and maintain a cohesive strategy.
As technology has changed where and how prospective renters receive their information, it has also changed how marketers manage integrated marketing communications. Here are some of the ways technology can help you better manage your integrated marketing strategy:
This week the Entrata team hosted a webinar to discuss upcoming changes to SiteTablet. Joshua Renberg from Entrata gave a first look at the new interface and discussed how the changes will help properties to lease more efficiently with tablets. Also participating in the webinar were Aaron Kurek from Greystar and Nick Mitchell from Alliance Residential Company. They discussed ways that they are using tablets at their properties to help improve the experience for prospects, residents and property staff.