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Jul 19

Futurecasting: Where Technology is Taking Rental Housing Next

Posted by: Entrata | Category: Technology

Investing in technology comes at a risk. Either the technology is too expensive and multifamily struggles to prove a sufficient ROI, or the technology isn’t future-proofed and becomes outdated quickly. 

When the internet of things exploded onto the market a few years ago, manufacturers were web-enabling all sorts of devices, such as toasters and toothbrushes. Technological progress moves very quickly and some of it sticks while other innovations fail to catch on. It’s critical to select the right technologies to help manage your assets. 

Ryan Byrd, Chief Technology Officer at Entrata, encourages multifamily operators to embrace that challenge.  continue

Jul 19

Technology + Marketing = A Winning Combination for Apartment Renters

Posted by: Entrata | Category: Marketing,Technology

The modern renter is more tech-savvy and digitally based than ever. Yet when searching for an apartment, 40 percent of prospects are unable to find a link to apply and 43 percent of current renters are unsure how to pay rent online, according to an Entrata study.

 That means the apartment industry not only has to incorporate technologies, but also ensure they are convenient, user-friendly and intuitive for prospects and residents alike – regardless of their digital prowess. The quicker marketing teams can incorporate relevant technology into their processes, the more rapidly they’ll fill up their communities, as discussed in the Apartmentalize 2019 session Technology + Marketing = Winning Combination for Apartment Renters. continue

Jul 19

Embracing the ‘And’ with Technology That Serves All Audiences

Posted by: Entrata | Category: Technology

While most technology providers have an audience in mind when they develop the software, they might have been thinking about their audience in the wrong way.

Instead of defining an audience with an “either-or” mindset, multifamily operators should partner with technology providers that think about their audiences with a “yes, and…” approach. Since we often act as a middle person between our residents and our products and services, the technologies we use have a resident-facing frontend and an associate-facing backend.

Unfortunately, when technologies choose to focus on just one audience in multifamily, they create lopsided software which creates a fantastic experience for one of the audiences and frustrations for the other. The result is confusion, miscommunication and a lengthened process for both users. continue

Jun 19

Futurecasting in Multifamily

Posted by: Entrata | Category: Newsletters,Technology

Implementing tech is a delicate balance. If you’re too slow, the competition will breeze past you. If you’re too ambitious and adopt too early, it could result in investing in outdated tech with little or negative value.

As innovations continue to arrive at a steady and unrelenting pace, apartment operators are continually aiming to strike the happy medium. They seek to keep pace with the competition while being cautious not to invest or implement anything that might serve as the multifamily equivalent to plastic coffee pods, the selfie stick or other relative tech duds. continue

Jun 19

The Power of Tech Partnerships

Posted by: Entrata | Category: Newsletters,Technology

As the multifamily sector adopts more and more technologies, partnerships with tech providers are becoming increasingly commonplace. But the purpose of these partnerships is not just to provide prospects or residents the latest technological trend.

Successful partnerships provide long-term value by strengthening and streamlining processes for onsite teams and enhancing the daily lives of residents. With so much at stake, properly vetting potential providers is vital to make certain they will be a good fit for the organization. continue

May 19

Three Tech Trends Residents Want to See at Their Communities

Posted by: Entrata | Category: Newsletters,Technology

A segment of renters doesn’t particularly care whether their apartment homes are tech-enabled. Then there is the other 90-plus percent.

Once considered a luxury, tech features have transformed to a necessity in the apartment world, as modern-day renters harbor expectations for a connected home. But all tech features are not created equal. Residents might be OK without voice-activated roller shades, but they certainly wouldn’t be happy without Wi-Fi.

In a further indication of evolving renter preferences, a recent Entrata study revealed that renters prefer smart-home features over swimming pools.  

With that in mind, here are three tech trends that residents want to see – or perhaps expect to see – when they move into a new apartment community. continue

May 19

The New Rules of SEO

Posted by: Entrata | Category: Marketing,Newsletters,Technology

Like technology itself, search engine optimization is a constant work in progress that twists and contorts with each new innovation. But some SEO best practices remain the same as tech continues to chug along.

Those who strike the balance of meshing existing methods with evolving concepts will have the most success in their SEO efforts and draw the most users to their websites. Here’s an inventory of what hasn’t changed – and what has – on the SEO front. continue

Apr 19

Artificial Intelligence & Multifamily

Posted by: Entrata | Category: Newsletters,Technology

In some industries, artificial intelligence is designed to replace associates. In multifamily, it is designed to help them.

A hyper-competitive market and low unemployment rate are among the factors that have made it more difficult for the industry to attract and retain high-performing associates. And oftentimes the associates that remain are saddled with a wide variety of busywork that prevents them from concentrating on high-level duties or creating innovative ideas.

AI can alleviate much of that busywork, process data faster and make leasing offices much more efficient. Here are some of the benefits AI can bring to the apartment world: continue

Apr 19

Defending Your Properties From Applicant Fraud

Posted by: Entrata | Category: Leasing,Technology

Most prospects who submit an application to live at your community are everyday people looking for a home. You certainly don’t want to make their screening process a brutal one.

But not all applicants have pure intentions. While you want to create a seamless, low-hassle experience, you also have to protect your property from potential fraud. While standard background-check items such as credit and income are easy enough to check, data pertaining to rental history, criminal record and ID verification can be more difficult and time-consuming to collect.

Tech tools can unquestionably help in this process, particularly software that examines all of these parameters and can produce thorough and accurate results in a matter of minutes. But there are potential warning signs for fraud that onsite teams should be aware of, particularly when considering the cost of identity theft and fraud climbed to $16 billion in 2017.


Mar 19

What’s New About Multi-Touch Attribution?

Posted by: Entrata | Category: Marketing,Newsletters,Technology

Like most tech advancements, the road leading to multi-touch attribution has been long and uphill. Multi-touch software has existed outside of multifamily for years, but industry-specific solutions, like those found in Entrata’s Marketing Suite, are fairly new and will continue to evolve. And like many developing concepts, the latest version is typically the greatest.

Multi-touch attribution, the practice of crediting each touch point in the renter journey on weighted basis, is a solution multifamily has been anxiously awaiting, but will quickly become standard operating procedure. continue