Marketers inherently work smarter today. They have to, thanks to the information age. But they’re also working harder than ever to keep up with a vast array of marketing channels and highly demanding prospects and residents.
Today’s multifamily marketers can adequately measure the effectiveness of their campaigns, reach millions of prospective residents with the tap of a finger, and target their advertising to exactly the right audience. For all the benefits these digital marketing tools have created for the marketing discipline, there is one challenge that’s becoming a never-ending battle — there aren’t enough hours in the day to manage every marketing channel and meet resident and prospect needs.
To avoid working non-stop 24/7 or managing massive teams that can cover the tasks 24/7, today’s multifamily marketers are turning to technology and outsourced services to help them work smarter, not harder. Call centers, chatbots, marketing automation and lead management tools are empowering marketers to be more effective and more efficient. continue
His creative methods helped morph Beats by Dre headphones into a $1.1 billion company. He helped spearhead a viral social media campaign for the movie Straight Outta Compton that had much of the nation creating personalized memes inspired by the film.
And on Sept. 12, Omar Johnson enlightened Entrata Summit 2018 attendees with insights that could improve multifamily marketing in a keynote session in Park City, Utah. The marketing executive, who also utilized his outside-the-box approach to serve as a boon to the product development of Coca-Cola, Nike, Kraft Foods and others, shared how Beats became an international phenomenon and encouraged apartment professionals to dedicate increased focus on the emotional cravings of their residents and prospects. continue
In the opening keynote of Entrata’s 2018 Summit, CEO Dave Bateman and President Chase Harrington announced partnerships with Google, IBM Watson and a generally available integration with Amazon Alexa:
It’s September. The air is cooling, lending crisp edges to warm days. Pumpkin spiced is sneaking back onto menus everywhere. Football season is underway. And students have returned to their classes. If you work in student housing, that means you’ve just survived some of the most critical days of the calendar year.
Rather than taking a well-deserved rest, we think the days and weeks following turn are an ideal time to review processes and evaluate technologies. So Entrata brought together Student Housing experts from Aspen Heights, CA Ventures, and The Collier Companies at the Summit in Park City to do just that. continue
Many companies believe they are providing superior customer experiences because they hit the mark on several key touch points. But what if many of those touch points are actually myths?
Luke Williams examined that concept at the Entrata Summit 2018 in Park City, Utah, offering a divergent perspective for apartment-industry professionals who generally subscribe to a series of service-related myths. The Head of CX and Thought Leadership at Qualtrics outlined six customer experience (CX) myths that often befall businesses and cause damage to their brands.
“People believe myths because they often tread on truths,” Williams said. “I aim to define a line in the universe between the things that are true and not true.”
Also a New York Times bestselling author, Williams imparted ideas to conquer these myths and provided the multifamily-rich audience with outside-the-box thoughts for how to approach CX in the industry. continue
Each year at the Summit, Entrata shares the spotlight with an organization that is doing the work of making our world a better place. We share their stories and make donations in the name of our clients and Summit attendees.
This year, our efforts are tripled, and the Summit giving initiative covers three unique and powerful organizations. They include: continue
You are invited to enter for a chance to win a pair of Classic Red Vans® and an additional prize of Your choice from our fabulous fan prizes: Apple AirPods®, Beats by Dre®, 2019 Summit Registration, a $200 Visa gift card (the “Contest”). Participants will be qualified to win by responding to @entratasoftware’s social media contest questions (one daily starting September 11 – 14, 2018) by posting a photo or video of you in your Summit swag, share what you love about Entrata, or broadcast a quote from your favorite session. Remember to tag #EntrataSummitt and @entratasoftware in every post (each post is an “Entry”). Daily entries will be accepted until 11:59 p.m. starting on September 11, 2018 and ending September 14, 2018. There is no limitation on entries per Participant. Four winners (one from each day) will be chosen by the contest creators based on the creativity of responses. Winners will be announced by @entratasoftware commenting on the winning responses will be announced the following morning during the day’s general session.
Terms & Conditions
By making an Entry and participating in the Contest, you (“Participant”, “you”, or “your”) agree to be bound by and comply with the following Terms and Conditions. You agree that the information collected by Entrata in connection with your Entry may be used to execute the Contest. You represent and warrant that your Entry is an original work of authorship, and does not violate any third party’s proprietary or intellectual property rights. If your Entry infringes upon the intellectual property right of another, You will be disqualified at the sole discretion of Entrata. If the content of your Entry is claimed to constitute infringement of any proprietary or intellectual proprietary rights of any third party, You shall, at your sole expense, defend or settle against such claims. You agree to accept the prize awarded and hereby release Entrata, Inc., its agents, affiliates, subsidiaries, directors, employees and representatives (“Entrata Parties”) from all liability relating to the awarded prize, your Entry, your use of the prize, or the Contest itself, including property damage, personal injury, or death. You agree that in any cause of action, the Entrata Parties’ liability will be limited to the cost of participating in the Contest, and in no event shall the Entrata Parties be liable for attorneys’ fees, punitive, consequential, direct, or indirect damages, and you waive the right to claim any damages whatsoever.
By accepting the prize, you consent to the use of your name, address, and likeness in all matters related to this Drawing, including any advertising or publicity in any and all media now known or hereafter devised, worldwide, in perpetuity, without further notice or compensation.
NO PURCHASE IS NECESSARY, and any product you purchase from Entrata will not increase your chances of winning the Contest. All Entries become the sole property of Entrata and will not be returned. Entrata is not responsible for lost, late, stolen, garbled, incomplete, damaged, delayed, illegible, mutilated, or misdirected Entries. Incomplete, illegible or fraudulent Entries will be void.
Four prizes will be awarded in total. Each prize winner, out of a total of four, will receive one prize of their choosing. The available prizes are as follows: a pair of Classic Red Vans® shoes and an additional prize of your choosing which includes the following options: Apple AirPods®, Beats by Dre®, Entrata’s 2019 Summit Registration, or a $200 Visa Gift Card (the “Prize”). Winning Participants may only win once during Summit, regardless of the number of such Participants’ Entries; subsequently selected Entries of winning Participants will be discarded, and a new winner will be selected. Entrata will not replace a Prize that is lost or stolen once it is in the possession of the Prize winner. Any costs associated with accepting or redeeming the Prize, including tax, government surcharges, fees, or expenses will be the responsibility of the Prize winner. Any unclaimed Prize will be forfeited by the Prize winner and will remain the property of Entrata. No Prize will be awarded to any person, whether eligible or not, in any jurisdiction where this Drawing is prohibited. Entrata will not permit substitution, transfer, or payment of a cash equivalent for the Prize, except that Entrata, at its sole discretion, may substitute the Prize (or a part thereof) with a prize or prizes of equal or greater value, as a result of unavailability of the Prize for any other reason. Entrata makes no warranty, representation, or guarantee – express or implied, in fact or in law – relative to the use of the Prize, including, but not limited to: quality, merchantability, or fitness for a particular use.
Entrata reserves the right to cancel, suspend, or modify the Drawing at any time without notice, for any reason, in its sole discretion.
This Contest hosted by Entrata is in no way sponsored, endorsed, administered by, or associated with Facebook, Inc., LinkedIn, Instagram, or Twitter. You agree to accept the prize awarded and hereby release Facebook, Inc., LinkedIn, Instagram, or Twitter, Inc. from all liability relating to the awarded prize, your Entry, your use of the prize, or the Contest itself.
Deconstructing consumer behavior really comes down to one thing – perception of value.
Unfortunately, that one thing is more complicated than it sounds. There are an endless number of perceptions from a seemingly endless variety of prospective renters and residents. That’s why apartment owner/operators who navigate the consumer behavior maze most effectively and efficiently win residents at higher rents and for longer lease terms than their competitors. continue
Most millennials can hardly remember a time when they didn’t have the power of a supercomputer in the palms of their hands. Some members of Generation Z might not even know what a payphone looks like.
What members of these generations do know and remember is that technology, learning and culture make life greater. If they can get those things at work, that’s even better. Today, a growing number of employers are beginning to use technology, learning and culture as employment perks that help them hire and retain the best from these generations, according to the panelists on the How Entrata Can Help You Hire and Retain Employees session at the 2017 Entrata Summit in Park City, Utah.
Entrata has once again partnered with Shelters to Shutters to help raise money to relieve homelessness in our communities. At last year’s Summit, attendees heard firsthand the heartfelt story of Odessa Moore, a participant in Shelters to Shutters’ program to transition individuals from homelessness to economic self sufficiency. There was not a dry eye in the room as she told of the hope, confidence and stability the program provided to her and her family. continue