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Dec 17

How to Lose a Resident in 5 Ways

Posted by: Entrata | Category: Newsletters,Residents

How to Lose a Resident in 5 WaysFeedback we’ve seen in the ResidentPortal app is providing unique insight into some of your residents’ biggest pet peeves. The bad news: if you’re not meeting expectations you may soon be dealing with an unnecessary vacancy. The good news: often a simple settings adjustment can resolve the issue and keep residents happily in place.

The feedback your residents are leaving in the ResidentPortal app is understandably limited to the kinds of services they expect the app to provide. But an analysis of their messages identified a handful of expectations that renters feel strongly about, including: continue

Dec 17

Educating Renters on The Importance of Renters Insurance

Posted by: Entrata | Category: Residents

Flooded ApartmentLet’s face it: most apartment renters don’t want to deal with renters insurance.

After having to pay for rent, pet rent, parking and whatever additional ancillary fees their community might require, taking on another expense is probably the last thing renters want to do. But finding out the hard way that they should have had renters insurance is even worse.

That’s why educating renters on the importance of renters insurance is an increasingly recommended practice for apartment operators. continue

Nov 17

Voice-Activated Smart Home Living

Posted by: Entrata | Category: Marketing,Newsletters,Residents,Technology

In a session at the recent NMHC OpTech Conference, panelists ruled on the debate over whether or not to add smart home technology to apartments: It’s not a matter of if, but when. What a smart apartment actually looks or sounds, however, is still very much in question. continue

Jul 17

Entrata + Home Automation = Entratamation!

Posted by: Entrata | Category: Management,Newsletters,Residents,Technology

For decades, homeowners have been reaping benefits from smart home technology. As many as 30% of Americans have already installed smart home technology, and studies show these early adopters are saving an average of $1000 a year and as much as 30 minutes each day. However, the smart home industry’s early focus on homeowners has kept renters in the blind spot of these innovations. In many cases, homeowners’ deeper pockets and stronger desire to invest in their homes have made them the ideal market for a nascent industry, but times are changing. continue

Feb 17

Your Residents are Waiting to Hear from You

Posted by: Entrata | Category: Newsletters,Residents

shutterstock_613339448 (1)When you’re trying to get an important message across, how and when you communicate can matter just as much as the message itself. It’s true with friends, colleagues, strangers, and it’s true with your residents. We’ve discovered that you can make your resident communications more effective using technology tools to make sure the messages you send are getting to them how and when they’re most receptive.

Channel Surfing: Email messaging is still king when it comes to resident communication, and over half of residents are reading those emails on their phones. So do the sweet thing and make sure your email templates and messages are optimized for mobile devices. But remember, while 72 percent of people surveyed in a Litmus study expressed a preference for email communications, one size will never fit all. Letting residents opt in to optional SMS messaging, emails, or other channels means you’re more likely to get their attention.

A Matter of Timing: Communications tools like those in Message Center can take a lot of the heartache out of resident communications by letting you schedule messages around event triggers (upcoming renewals, for example) and getting the word out to large groups with a single send. But beware the temptation to “set it and forget it.” Use analytics to determine when your resident messaging is most effective and tweak as needed.

Can you Hear Me? Mom used to say, “You have two ears and only one mouth for a reason.” She was right, as usual. If residents don’t feel like you’re listening, all the snappy emails in the world won’t make you a good communicator. Tech tools built into the ResidentPortal app and services like Leasing Center can make it easy for residents to get your attention and reassure them that they’re coming through loud and clear.

Whatever processes you implement or technology you employ, make sure to keep a close eye on the available reporting so you can catch and correct ineffective practices early and keep communication channels open.

Jan 17

Google is Cracking Down on Annoying Pop-Up Ads

Posted by: Entrata | Category: Marketing,Residents,Technology












January 10, 2017 is the day Google said no to pop-ups (also known as interstitials or splash images). While the new change may seem like a hindrance to your current lead generation and marketing practices, it should be welcomed as pop-ups are already reducing the amount of visitors to your site and page duration by more than ten percent.

The new change is all a part of Google’s invigorated effort to improve the user experience on mobile devices. The good news is there is an alternative to improve your prospect experience, make Google happy and get the information you need from prospects. A win-win-win-win-win.


Dec 16

Rising Utility Costs: Ease Resident Worry

Posted by: Entrata | Category: Newsletters,Residents

Recent government surveys show that 70 percent of renters are worrying about increases in their monthly utility bills; that’s more than the percent who are concerned about increases in their rent. With utility prices on the rise, renters are feeling the pinch, and it’s stressing them out. Property managers are uniquely positioned to help alleviate some of those worries and renters appreciate those who do. In fact, nearly half of residents who participate in the survey said they would be willing to pay more in rent if they knew they were getting cost savings for utilities.

What exactly can you do to help renters get a better handle on rising utility costs? First, assess how green your communities are. Most renters perceive green communities as better places to live and associate energy-saving and water-saving amenities with reductions in utility bills. But you don’t need to completely retrofit your properties to LEED certification standards to help your residents out. You can take advantage of small steps that translate to big savings for you and your residents. continue

Dec 16

ParcelAlert & The Holiday Mailroom

Posted by: Entrata | Category: Residents,Technology

Christmas is approaching and that means packages, packages, and more packages. As many property management professionals know, the billion dollar online shopping industry shows no signs of slowing down. We probably don’t have to tell you that a typical 200-unit building receives over 50 packages per day. (Multifamily Insiders) It’s clear: property managers need something efficient and effective to clear out their mail rooms.

Cue ParcelAlert. With its new streamlined functionality, getting the right package to the right resident is a no-brainer. Easily sign for packages, search quickly for resident’s information, and scan barcodes from shipping labels to track deliveries. It’s all under control with the ease and organization ParcelAlert provides. Over 11 million packages were processed via ParcelAlert in 2015 and it’s still growing.


Nov 16

Cyber Security: It’s About the People, Including Vendors

Posted by: Entrata | Category: Management,Residents,Technology













Like most challenges and successes companies experience, strong cyber security traces back to one factor — the people.

Not only the people at your corporate office or communities, but also the people at your vendors and the steps they take to protect resident data. That was the message delivered during the “Cyber Security Action Plan: Ten Things to Do Right now” session at NMHC OPTECH 2016 Tuesday in Dallas.


Oct 16

Recap: Tricks To Treat Prospects Better Webinar

Posted by: Entrata | Category: Marketing,Residents,Webinars

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This week, we hosted a webinar to discuss a few website tricks to treat your prospects better, as well as new updates to ProspectPortal. Matt Frandsen from Entrata along with panelists Taryn Silva from Paradigm Management and Jaemi Carkin from Greystar, shared with us stats and opinions about what works to create effective websites.