27
Dec 17

From Tour Guide to Subject Matter Expert: How Technology is Transforming the On Site Team

Posted by: Entrata | Category: Newsletters,Technology

ExpertTo say that people are now comfortable purchasing products online before even touching and seeing them in person is a massive understatement. After all, according to the Census Bureau, e-commerce sales increased 15.5 percent in the third quarter of 2017, compared with a mere 4 percent growth in total retail sales.

Part of the reason for that bump is the amount of detailed information now available about products and services online. With numerous review sites, detailed specifications, and 360-degree-rotatable images, you can learn more about a product with the tap of a finger than with an in person examination. continue

12
Dec 17

Nurturing a Culture of Corporate Giving

Posted by: Entrata | Category: Newsletters

dec_secondIt’s not just a seasonal thing; corporate philanthropy is a keystone of today’s values-driven companies and can build community relations, employee engagement, and a positive culture throughout your organization. Entrata’s value of “Be Excellent to Each Other” helps define the giving culture at our company and influences how we, our employees, and our partners in the industry get involved in various causes. Along the way, we’re picking up tips that may be helpful to you and your company. continue

12
Dec 17

How to Lose a Resident in 5 Ways

Posted by: Entrata | Category: Newsletters,Residents

How to Lose a Resident in 5 WaysFeedback we’ve seen in the ResidentPortal app is providing unique insight into some of your residents’ biggest pet peeves. The bad news: if you’re not meeting expectations you may soon be dealing with an unnecessary vacancy. The good news: often a simple settings adjustment can resolve the issue and keep residents happily in place.

The feedback your residents are leaving in the ResidentPortal app is understandably limited to the kinds of services they expect the app to provide. But an analysis of their messages identified a handful of expectations that renters feel strongly about, including: continue

8
Nov 17

Keeping up with the Consumers

Posted by: Entrata | Category: Newsletters,Summit,Technology

Deconstructing consumer behavior really comes down to one thing – perception of value.

Unfortunately, that one thing is more complicated than it sounds. There are an endless number of perceptions from a seemingly endless variety of prospective renters and residents. That’s why apartment owner/operators who navigate the consumer behavior maze most effectively and efficiently win residents at higher rents and for longer lease terms than their competitors. continue

8
Nov 17

Delinquencies: Managed

Posted by: Entrata | Category: Management,Newsletters

Entrata is updating our delinquency management tools to make chasing down those elusive unpaid balances that much easier. continue

8
Nov 17

Voice-Activated Smart Home Living

Posted by: Entrata | Category: Marketing,Newsletters,Residents,Technology

In a session at the recent NMHC OpTech Conference, panelists ruled on the debate over whether or not to add smart home technology to apartments: It’s not a matter of if, but when. What a smart apartment actually looks or sounds, however, is still very much in question. continue

13
Oct 17

Cyber Security Essentials

Posted by: Entrata | Category: Management,Newsletters,Services,Technology

Each October the Department of Homeland Security launches a campaign to raise awareness about the importance of cybersecurity. With news of data breaches increasing in both frequency and scale, we think it’s a great time to look at a few of the essentials that should be in place to keep your residents’ data safe and secure.

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13
Oct 17

Hire & Retain the Best

Posted by: Entrata | Category: Management,Newsletters,Summit,Technology

Most millennials can hardly remember a time when they didn’t have the power of a supercomputer in the palms of their hands. Some members of Generation Z might not even know what a payphone looks like.

What members of these generations do know and remember is that technology, learning and culture make life greater. If they can get those things at work, that’s even better. Today, a growing number of employers are beginning to use technology, learning and culture as employment perks that help them hire and retain the best from these generations, according to the panelists on the How Entrata Can Help You Hire and Retain Employees session at the 2017 Entrata Summit in Park City, Utah.

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13
Oct 17

Troubleshooting Your Lead Management

Posted by: Entrata | Category: Marketing,Newsletters

Some apartment leasing teams manage leads efficiently and effectively without losing any opportunities, while others struggle to even return phone calls and respond to emails. In every portfolio, there’s room for improvement when it comes to lead management. continue

22
Sep 17

News from the Summit: A New Lease on Life for Those Experiencing Homelessness

Posted by: Entrata | Category: Company Announcements,Newsletters,Summit,Values

Entrata has once again partnered with Shelters to Shutters to help raise money to relieve homelessness in our communities. At last year’s Summit, attendees heard firsthand the heartfelt story of Odessa Moore, a participant in Shelters to Shutters’ program to transition individuals from homelessness to economic self sufficiency. There was not a dry eye in the room as she told of the hope, confidence and stability the program provided to her and her family. continue