In a recent audit, we noticed that our ProspectPortal clients are quite attached to their website templates. Most of you are happily using design themes created before 2016. And while we’re gratified that these websites are working so comfortably for you, we think it’s time to shake things up.
Why disrupt something that seems to be working just fine? Because your website could be doing even more! Premium templates utilizing Entrata’s Multi-Contact button are engaging visitors better. On average, visitors using it view 107 percent more pages and spend 261 percent more time on those sites.
So take a quick look at your ProspectPortal websites. Make sure your design theme is designated “Premium.” It doesn’t cost extra, it’s just extra functional. And if you haven’t already, activate the multi-contact button. That’s it, you’re done!
If you’re using one of our classic templates, don’t worry. Upgrading is a cinch and can be done in as little as a day. Contact your CSM if you’d like a hand.
When you put it all together, Entrata’s platform lets you create the business processes and workflows that work best for your company. Companies that add Entrata Core are creating unprecedented efficiencies. Did someone say synergy?
We compared communities that are full-platform on Entrata against those using Entrata integrations with other property management software providers, and the results are telling. When Entrata Core is in the picture, properties experience higher traffic to websites, higher average occupancy rates, and much more streamlined leasing workflows. Core clients report more engaged employee teams and work closely with Entrata to tackle business challenges as partners. continue
Measuring the success of marketing strategies is essential to making informed choices. This data can provide a perspective that allows you to go beyond reacting to each twist and turn of the market. In fact, once you’ve got a solid grasp of key metrics, you’ll notice that you can identify and anticipate trends more quickly, actually speeding up your response times when a change in marketing strategy is warranted.
But time and resources are limited. Marketers face huge challenges just finding the bandwidth to track and monitor all the relevant data, to say nothing of making the appropriate course corrections in a timely manner. When you’re stretched thin, it’s more important than ever to prioritize and focus on the metrics that have the most impact. continue
As the season turns from winter to spring, you may find yourself with an irresistible urge to throw open a window or declare war on dust-bunnies. May we suggest a little spring cleaning on your property websites as well?
Whether you’re refreshing the colors of your property homepage, updating your calls to action, or swapping out seasonal photography, adding a breath of fresh air to your web presence is simpler than you think. Especially if you’re using Entrata’s ProspectPortal. With our easy-to-navigate content management system, you’ve got all the tools you need for a DIY refresh that will work wonders for your digital curb appeal. continue
Entrata now allows your properties to enable SMS messaging through your ProspectPortal website by showing prospective residents a “Text Us” option when they click the multi contact button. A prospect who prefers to communicate via text can use the prompt to initiate a message to the property. Then, any agent who has marked themselves as available is able to see and respond to incoming texts right in the Entrata dashboard. continue
Smart home technology is no exception.
Smart thermostats, smart smoke detectors, smart locks, leak detection systems and many others often come with their own software that gives residents the ability to control the devices from their smartphones. But being required to log in to several disparate apps and web portals to control different smart devices is not only inefficient for the resident, it is an inefficiency that apartment owner/operators managing hundreds of homes can’t afford.
“I believe in an open and scalable ecosystem,” said Tommy Deserti, head of RNC and OEM for Nest. “Regardless of the brands you love, if you want longevity, an open ecosystem always wins. When you think about open and scalable, there are going to be software updates. If you’re buying into a software heavy innovation you’re going to be good.” continue
Back by popular demand, Entrata’s Base Camp is returning to Dallas! Base Camp Texas will be held on March 20-21, 2018 at The Omni Hotel. Join technology super-users and early-adopters for two days of product training and personalized software consultations by registering today! continue
Entrata’s Accounting software doesn’t often receive the kind of attention that is showered on some of our other offerings, but behind the scenes this powerhouse product is shining in its own right. Since our 2015 release to general availability, Entrata’s developers have been hard at work, building new strategic functionality into the platform based on client requests and user feedback. If you haven’t looked at Entrata Accounting lately, here are some of the features you may have missed: continue
What are some of Entrata’s most beloved features? We asked, and you answered! We’ll be sharing more responses in the coming months, but as we drill down into the information you’ve provided, we wanted to give you a sneak peek at one of the surprising trends we noticed in your feedback. Put simply, property management professionals love a good dashboard.
OK, we really shouldn’t have been surprised. Entrata’s UX team is made up of dedicated individuals who focus full-time on making sure our interface is intuitive, smart, and powerful. And they’ve been so good at their job for so long, maybe we took them for granted. But our users clearly don’t. continue
Synthetic ID is the fastest growing form of fraud, and its pervasion has seeped into the multifamily industry. Created by using a combination of real and false information to forge a new identity, synthetic ID continues to become more prevalent.
It’s true: some of your own residents might have used an altered social security number on the apartment application. They passed with fraudulent info and moved right into your community. continue