Entrata’s Accounting software doesn’t often receive the kind of attention that is showered on some of our other offerings, but behind the scenes this powerhouse product is shining in its own right. Since our 2015 release to general availability, Entrata’s developers have been hard at work, building new strategic functionality into the platform based on client requests and user feedback. If you haven’t looked at Entrata Accounting lately, here are some of the features you may have missed: continue
What are some of Entrata’s most beloved features? We asked, and you answered! We’ll be sharing more responses in the coming months, but as we drill down into the information you’ve provided, we wanted to give you a sneak peek at one of the surprising trends we noticed in your feedback. Put simply, property management professionals love a good dashboard.
OK, we really shouldn’t have been surprised. Entrata’s UX team is made up of dedicated individuals who focus full-time on making sure our interface is intuitive, smart, and powerful. And they’ve been so good at their job for so long, maybe we took them for granted. But our users clearly don’t. continue
Synthetic ID is the fastest growing form of fraud, and its pervasion has seeped into the multifamily industry. Created by using a combination of real and false information to forge a new identity, synthetic ID continues to become more prevalent.
It’s true: some of your own residents might have used an altered social security number on the apartment application. They passed with fraudulent info and moved right into your community. continue
To say that people are now comfortable purchasing products online before even touching and seeing them in person is a massive understatement. After all, according to the Census Bureau, e-commerce sales increased 15.5 percent in the third quarter of 2017, compared with a mere 4 percent growth in total retail sales.
Part of the reason for that bump is the amount of detailed information now available about products and services online. With numerous review sites, detailed specifications, and 360-degree-rotatable images, you can learn more about a product with the tap of a finger than with an in person examination. continue
It’s not just a seasonal thing; corporate philanthropy is a keystone of today’s values-driven companies and can build community relations, employee engagement, and a positive culture throughout your organization. Entrata’s value of “Be Excellent to Each Other” helps define the giving culture at our company and influences how we, our employees, and our partners in the industry get involved in various causes. Along the way, we’re picking up tips that may be helpful to you and your company. continue
Feedback we’ve seen in the ResidentPortal app is providing unique insight into some of your residents’ biggest pet peeves. The bad news: if you’re not meeting expectations you may soon be dealing with an unnecessary vacancy. The good news: often a simple settings adjustment can resolve the issue and keep residents happily in place.
The feedback your residents are leaving in the ResidentPortal app is understandably limited to the kinds of services they expect the app to provide. But an analysis of their messages identified a handful of expectations that renters feel strongly about, including: continue
Deconstructing consumer behavior really comes down to one thing – perception of value.
Unfortunately, that one thing is more complicated than it sounds. There are an endless number of perceptions from a seemingly endless variety of prospective renters and residents. That’s why apartment owner/operators who navigate the consumer behavior maze most effectively and efficiently win residents at higher rents and for longer lease terms than their competitors. continue
Entrata is updating our delinquency management tools to make chasing down those elusive unpaid balances that much easier. continue
In a session at the recent NMHC OpTech Conference, panelists ruled on the debate over whether or not to add smart home technology to apartments: It’s not a matter of if, but when. What a smart apartment actually looks or sounds, however, is still very much in question. continue
Each October the Department of Homeland Security launches a campaign to raise awareness about the importance of cybersecurity. With news of data breaches increasing in both frequency and scale, we think it’s a great time to look at a few of the essentials that should be in place to keep your residents’ data safe and secure.