The first time James Lawrence set a record, he says, it was an accident. In 2011 he completed more half-Ironman-distance triathlons in a single year than anyone ever had before. Then in 2012, he set the record for full-distance Ironman races. You’d think he would be satisfied with these very impressive accomplishments. But rather than resting on his well-deserved laurels, Lawrence set out to accomplish his most audacious goal ever. continue
Avoiding disastrous mistakes is a primary objective for any onsite team. But there is a more-subtle concept that can help keep residents in the building: consistency.
Companies across all industries generally think that a catastrophic failure is the No. 1 way to lose customers. In actuality, a series of small customer-service failures has more power when it comes to alienating them.
That’s according to Luke Williams, who shared a bevy of customer-service myths at the 2018 Entrata Summit. Here, we’ll examine the catastrophic failure myth and how it pertains to the apartment industry. continue
Entrata’s Message Center lets properties communicate easily and efficiently with residents and prospects through branded and scheduled messaging. And now, with Message Center’s new template libraries with user permissions, we’re offering even better control to help promote brand consistency and empower site-level teams to communicate more effectively.
Communication is vital, and Message Center is a powerful tool. What can you do with Message Center templates? continue
Sometimes the leasing process is smooth and uninterrupted. And every now and then, the drive through rush-hour traffic is surprisingly smooth, a political conversation is cordial and well mannered and a root canal goes pleasantly well.
But most of the time, the leasing process takes a few unexpected turns and seldom follows a blueprint. You’re dealing with people, after all, each with their own leasing ambitions, timelines and varying bits of spontaneity.
Thankfully, technology provides ways to simplify the leasing process and avoid many of the common pitfalls that befall leasing associates. Automated communications can make life much easier. continue
As technologies and markets evolve, and renter expectations shift, property management teams must keep the needs and priorities of asset owners in mind. Are those priorities shifting as well? What new benchmarks or performance indicators do owners care about today?
Jeff Olshan, SVP-Asset Management at Passco Companies, asserts that benchmarks may not be changing as much as people think. “Technology changes, but it’s just the tool we use to achieve the results we want,” he said. “Owners are looking for performance. The bottom line is the bottom line, and that isn’t going to change.” continue
It’s September. The air is cooling, lending crisp edges to warm days. Pumpkin spiced is sneaking back onto menus everywhere. Football season is underway. And students have returned to their classes. If you work in student housing, that means you’ve just survived some of the most critical days of the calendar year.
Rather than taking a well-deserved rest, we think the days and weeks following turn are an ideal time to review processes and evaluate technologies. So Entrata brought together Student Housing experts from Aspen Heights, CA Ventures, and The Collier Companies at the Summit in Park City to do just that. continue
Many companies believe they are providing superior customer experiences because they hit the mark on several key touch points. But what if many of those touch points are actually myths?
Luke Williams examined that concept at the Entrata Summit 2018 in Park City, Utah, offering a divergent perspective for apartment-industry professionals who generally subscribe to a series of service-related myths. The Head of CX and Thought Leadership at Qualtrics outlined six customer experience (CX) myths that often befall businesses and cause damage to their brands.
“People believe myths because they often tread on truths,” Williams said. “I aim to define a line in the universe between the things that are true and not true.”
Also a New York Times bestselling author, Williams imparted ideas to conquer these myths and provided the multifamily-rich audience with outside-the-box thoughts for how to approach CX in the industry. continue
Entrata has been helping ResidentPortal and ResidentPay customers create paperless leasing offices for years. But when we invited Entrata customers representing many portfolio types and sizes to enter a contest to see who could boost online payments the most, even we couldn’t believe what happened. continue
Leasing office life would be a lot simpler if all leads were created equal. But they’re not. And unfortunately, you can’t always tell just by looking whether or not a lead is likely to progress to a lease. Luckily, you don’t have to just trust your gut when you’re trying to figure out if that prospect who’s excitedly calling about an available apartment today will sign a lease tomorrow or ghost you in a week. Entrata’s LeadManager is pleased to present Lead Scoring. continue
The techniques for generating leads are various and widespread, and the apartment industry has been remarkably creative and successful in that arena. Managing those leads, however, has been a bit more challenging.
Much of the lead management technology in the industry is outdated and can’t keep pace with the ever-increasing digital presence in lead generation. Connecting with prospects continues to become more of a tech-driven practice, and the industry must react swiftly to keep pace with their competitors on the plus side of the technology curve. continue