Measuring the success of marketing strategies is essential to making informed choices. This data can provide a perspective that allows you to go beyond reacting to each twist and turn of the market. In fact, once you’ve got a solid grasp of key metrics, you’ll notice that you can identify and anticipate trends more quickly, actually speeding up your response times when a change in marketing strategy is warranted.
But time and resources are limited. Marketers face huge challenges just finding the bandwidth to track and monitor all the relevant data, to say nothing of making the appropriate course corrections in a timely manner. When you’re stretched thin, it’s more important than ever to prioritize and focus on the metrics that have the most impact. continue
As the season turns from winter to spring, you may find yourself with an irresistible urge to throw open a window or declare war on dust-bunnies. May we suggest a little spring cleaning on your property websites as well?
Whether you’re refreshing the colors of your property homepage, updating your calls to action, or swapping out seasonal photography, adding a breath of fresh air to your web presence is simpler than you think. Especially if you’re using Entrata’s ProspectPortal. With our easy-to-navigate content management system, you’ve got all the tools you need for a DIY refresh that will work wonders for your digital curb appeal. continue
A growing number of your prospects prefer texting to phone calls, and with the Entrata’s new two-way texting functionality, you’ve got them covered.
Entrata now allows your properties to enable SMS messaging through your ProspectPortal website by showing prospective residents a “Text Us” option when they click the multi contact button. A prospect who prefers to communicate via text can use the prompt to initiate a message to the property. Then, any agent who has marked themselves as available is able to see and respond to incoming texts right in the Entrata dashboard. continue
Smart home technology is no exception.
Smart thermostats, smart smoke detectors, smart locks, leak detection systems and many others often come with their own software that gives residents the ability to control the devices from their smartphones. But being required to log in to several disparate apps and web portals to control different smart devices is not only inefficient for the resident, it is an inefficiency that apartment owner/operators managing hundreds of homes can’t afford.
“I believe in an open and scalable ecosystem,” said Tommy Deserti, head of RNC and OEM for Nest. “Regardless of the brands you love, if you want longevity, an open ecosystem always wins. When you think about open and scalable, there are going to be software updates. If you’re buying into a software heavy innovation you’re going to be good.” continue
Back by popular demand, Entrata’s Base Camp is returning to Dallas! Base Camp Texas will be held on March 20-21, 2018 at The Omni Hotel. Join technology super-users and early-adopters for two days of product training and personalized software consultations by registering today! continue
Entrata’s Accounting software doesn’t often receive the kind of attention that is showered on some of our other offerings, but behind the scenes this powerhouse product is shining in its own right. Since our 2015 release to general availability, Entrata’s developers have been hard at work, building new strategic functionality into the platform based on client requests and user feedback. If you haven’t looked at Entrata Accounting lately, here are some of the features you may have missed: continue
What are some of Entrata’s most beloved features? We asked, and you answered! We’ll be sharing more responses in the coming months, but as we drill down into the information you’ve provided, we wanted to give you a sneak peek at one of the surprising trends we noticed in your feedback. Put simply, property management professionals love a good dashboard.
OK, we really shouldn’t have been surprised. Entrata’s UX team is made up of dedicated individuals who focus full-time on making sure our interface is intuitive, smart, and powerful. And they’ve been so good at their job for so long, maybe we took them for granted. But our users clearly don’t. continue
Synthetic ID is the fastest growing form of fraud, and its pervasion has seeped into the multifamily industry. Created by using a combination of real and false information to forge a new identity, synthetic ID continues to become more prevalent.
It’s true: some of your own residents might have used an altered social security number on the apartment application. They passed with fraudulent info and moved right into your community. continue
To say that people are now comfortable purchasing products online before even touching and seeing them in person is a massive understatement. After all, according to the Census Bureau, e-commerce sales increased 15.5 percent in the third quarter of 2017, compared with a mere 4 percent growth in total retail sales.
Part of the reason for that bump is the amount of detailed information now available about products and services online. With numerous review sites, detailed specifications, and 360-degree-rotatable images, you can learn more about a product with the tap of a finger than with an in person examination. continue
It’s not just a seasonal thing; corporate philanthropy is a keystone of today’s values-driven companies and can build community relations, employee engagement, and a positive culture throughout your organization. Entrata’s value of “Be Excellent to Each Other” helps define the giving culture at our company and influences how we, our employees, and our partners in the industry get involved in various causes. Along the way, we’re picking up tips that may be helpful to you and your company. continue