Deconstructing consumer behavior really comes down to one thing – perception of value.
Unfortunately, that one thing is more complicated than it sounds. There are an endless number of perceptions from a seemingly endless variety of prospective renters and residents. That’s why apartment owner/operators who navigate the consumer behavior maze most effectively and efficiently win residents at higher rents and for longer lease terms than their competitors. continue
Entrata is updating our delinquency management tools to make chasing down those elusive unpaid balances that much easier. continue
In a session at the recent NMHC OpTech Conference, panelists ruled on the debate over whether or not to add smart home technology to apartments: It’s not a matter of if, but when. What a smart apartment actually looks or sounds, however, is still very much in question. continue
Each October the Department of Homeland Security launches a campaign to raise awareness about the importance of cybersecurity. With news of data breaches increasing in both frequency and scale, we think it’s a great time to look at a few of the essentials that should be in place to keep your residents’ data safe and secure.
Most millennials can hardly remember a time when they didn’t have the power of a supercomputer in the palms of their hands. Some members of Generation Z might not even know what a payphone looks like.
What members of these generations do know and remember is that technology, learning and culture make life greater. If they can get those things at work, that’s even better. Today, a growing number of employers are beginning to use technology, learning and culture as employment perks that help them hire and retain the best from these generations, according to the panelists on the How Entrata Can Help You Hire and Retain Employees session at the 2017 Entrata Summit in Park City, Utah.
Some apartment leasing teams manage leads efficiently and effectively without losing any opportunities, while others struggle to even return phone calls and respond to emails. In every portfolio, there’s room for improvement when it comes to lead management. continue
Entrata has once again partnered with Shelters to Shutters to help raise money to relieve homelessness in our communities. At last year’s Summit, attendees heard firsthand the heartfelt story of Odessa Moore, a participant in Shelters to Shutters’ program to transition individuals from homelessness to economic self sufficiency. There was not a dry eye in the room as she told of the hope, confidence and stability the program provided to her and her family. continue
Creating ancillary income can be a slippery slope. You can produce extra revenue by assessing fees to your residents, but you have to walk a fine line to avoid alienating them with fees they might interpret as frivolous.
Residents understand that they’ll probably have to pay pet rent, a fee for extra storage or a little extra for a covered parking spot. But, they don’t want to feel nickel and dimed with extraneous fees they believe should be part of the rent. continue
For most common apartment search terms, like Los Angeles apartments or apartments in New York, the first page of Google is pretty much taken. Internet listing services own those pages, spending whatever resources it takes to maintain the top positions. That’s not to mention the sheer number of Los Angeles or New York apartments they have listed on their sites that give them an advantage with Google.
But that doesn’t mean an owner/operator can’t compete without spending thousands of dollars a month on numerous upgraded ILS listings. With a hyper-local perspective, a broader strategic view of online marketing and a comprehensive content marketing strategy, property managers can produce even stronger conversion ratios, according to a panel discussion today at the Summit.
Apartment operators are constantly devising and revising ways to ensure the personal data of their residents is secure. But what about when the residents themselves commit fraud to live at your community?
A growing number of prospective renters are utilizing fake or stolen social security numbers and fake pay stubs to meet an apartment community’s qualifying standards. And if they’re able to succeed and become residents, predictable problems – and worse – can arise.