3
May 18

Beyond the ILS: Expanding Your Digital Footprint

Posted by: Entrata | Category: Marketing,Technology

180503_BeyondTheILS_WordpressThe digital marketing strategy for some apartment operators begins and ends with the ILS. But that really shouldn’t even qualify as a strategy considering everyone uses an ILS to some degree – and it leaves a lot on the table.

Sure, ILS listings are effective for attracting some of the traffic at the top of the funnel when prospects first begin their apartment search. But ILSs aren’t very helpful later in the search process when you’re competing with other communities in your neighborhood to close a lease. continue

9
Apr 18

Spring Cleaning for your Websites

Posted by: Entrata | Category: Marketing,Newsletters

As the season turns from winter to spring, you may find yourself with an irresistible urge to throw open a window or declare war on dust-bunnies. May we suggest a little spring cleaning on your property websites as well?

Whether you’re refreshing the colors of your property homepage, updating your calls to action, or swapping out seasonal photography, adding a breath of fresh air to your web presence is simpler than you think. Especially if you’re using Entrata’s ProspectPortal. With our easy-to-navigate content management system, you’ve got all the tools you need for a DIY refresh that will work wonders for your digital curb appeal. continue

12
Mar 18

Introducing Two-Way Texting

Posted by: Entrata | Category: Leasing,Marketing,Newsletters

letterboard1080x1080A growing number of your prospects prefer texting to phone calls, and with the Entrata’s new two-way texting functionality, you’ve got them covered.

Entrata now allows your properties to enable SMS messaging through your ProspectPortal website by showing prospective residents a “Text Us” option when they click the multi contact button. A prospect who prefers to communicate via text can use the prompt to initiate a message to the property. Then, any agent who has marked themselves as available is able to see and respond to incoming texts right in the Entrata dashboard. continue

8
Nov 17

Voice-Activated Smart Home Living

Posted by: Entrata | Category: Marketing,Newsletters,Residents,Technology

In a session at the recent NMHC OpTech Conference, panelists ruled on the debate over whether or not to add smart home technology to apartments: It’s not a matter of if, but when. What a smart apartment actually looks or sounds, however, is still very much in question. continue

13
Oct 17

Troubleshooting Your Lead Management

Posted by: Entrata | Category: Marketing,Newsletters

Some apartment leasing teams manage leads efficiently and effectively without losing any opportunities, while others struggle to even return phone calls and respond to emails. In every portfolio, there’s room for improvement when it comes to lead management. continue

21
Sep 17

News from the Summit: Sticking it to the ILS

Posted by: Entrata | Category: Marketing,Newsletters,Summit

For most common apartment search terms, like Los Angeles apartments or apartments in New York, the first page of Google is pretty much taken. Internet listing services own those pages, spending whatever resources it takes to maintain the top positions. That’s not to mention the sheer number of Los Angeles or New York apartments they have listed on their sites that give them an advantage with Google.

But that doesn’t mean an owner/operator can’t compete without spending thousands of dollars a month on numerous upgraded ILS listings. With a hyper-local perspective, a broader strategic view of online marketing and a comprehensive content marketing strategy, property managers can produce even stronger conversion ratios, according to a  panel discussion today at the Summit.

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20
Sep 17

News from the Summit: A New Generation of Lead Management

Posted by: Entrata | Category: Marketing,Newsletters,Summit

Leasing offices across the multifamily industry have traditionally focused their lead management strategies on an agent-centric approach. And for good reason. An agent-centric strategy allows properties to manage their leasing teams easily. It focuses on agent effort and easily measured benchmarks and allows the property to provide a consistent leasing experience for potential renters.

 

But, in an Entrata Summit session in Park City, industry panelists laid out some pretty compelling arguments why an agent-centric lead management approach may be past its prime. In fact, it can be a breeding ground for inefficiencies. With studies showing that as many as 88 percent of outbound calls and 80 percent of outbound emails are going to leads that don’t convert, the time is ripe for a new, prospect-centered, approach to lead management.

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24
Jul 17

Stop Running Away from Poor Reviews!

Posted by: Entrata | Category: Marketing,Services

Chances are your marketing efforts include creating profiles across a variety of social media to interact with residents and prospects, but even if you haven’t, your property is increasingly susceptible to online reviews. Not only are there more channels than ever for online reviews, the number of people using those channels to publish their opinions is growing. These days nearly 30 percent of occasional online users (twice as many as in 2014) report leaving up to five online reviews every year.

So what do you do when you pull up a profile to see that a former resident has left a one-star review on Google, or get a notification that someone has left an extensive rant on Yelp? You may be tempted to shut it all down. Here at Entrata, we’ve actually had customers contact us asking for help deleting Facebook, Twitter, Google+, Yelp, and any other profile they can think of, hoping that if they don’t offer a place for people to talk, then nothing bad can be said. continue

20
Jun 17

NAA Social Media Contest Terms & Conditions

Posted by: Entrata | Category: Marketing

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By making an Entry and participating in the Drawing, you (“Participant”, “you”, or “your”) agree to be bound by and comply with the following Terms and Conditions. You agree that the information collected by Entrata in connection with your Entry may be used to execute the Drawing. You agree to accept the prize awarded and hereby release Entrata, Inc., its agents, affiliates, subsidiaries, directors, employees and representatives (“Entrata Parties”) from all liability relating to the awarded prize, your use of the prize, or the Drawing itself, including property damage, personal injury, or death. You agree that in any cause of action, the Entrata Parties’ liability will be limited to the cost of participating in the Drawing, and in no event shall the Entrata Parties be liable for attorneys’ fees, punitive, consequential, direct, or indirect damages, and you waive the right to claim any damages whatsoever.

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4
Jun 17

2018 Apartmentalize Social Media Terms and Conditions

Posted by: Entrata | Category: Marketing

The Entrata Apartmentalize social media contest will run from Monday, June 4, 2018 to Friday, June 15, 2018. Participants will be entered to win by following @entratasoftware on Facebook, Instagram or Twitter, sharing Entrata’s post about the giveaway, and tagging one person in the post’s comment section who will be attending the NAA Conference. The contest will be promoted on Facebook, Twitter, and Instagram. We will be giving away Google Home Minis to those who meet the entry requirements AND will be attending NAA. Participants can come to the Entrata booth during the Apartmentalize conference expo hours (Thursday, June 14, 2018 between 2:15 and 6:15 p.m. PST or Friday, June 15, 2018 between 10:00 a.m. and 2:45 p.m. PST).

Terms & Conditions

Only one entry per person per Approved Social Media Platform (Facebook, Instagram, and Twitter). By making an Entry and participating in the Contest, you (“Participant”, “you”, or “your”) agree to be bound by and comply with the following Terms and Conditions. You agree that the information collected by Entrata in connection with your Entry may be used to execute the Contest. You agree to accept the prize awarded and hereby release Entrata, Inc., its agents, affiliates, subsidiaries, directors, employees and representatives (“Entrata Parties”) from all liability relating to the awarded prize, your use of the prize, or the Contest itself, including property damage, personal injury, or death. You agree that in any cause of action, the Entrata Parties’ liability will be limited to the cost of participating in the Contest, and in no event shall the Entrata Parties be liable for attorneys’ fees, punitive, consequential, direct, or indirect damages, and you waive the right to claim any damages whatsoever.

By accepting the prize, you consent to the use of your name, address, and likeness in all matters related to this Contest, including any advertising or publicity in any and all media now known or hereafter devised, worldwide, in perpetuity, without further notice or compensation.

NO PURCHASE IS NECESSARY, and any product you purchase from Entrata will not increase your chances of winning the Contest. All Entries become the sole property of Entrata and will not be returned. Entrata is not responsible for lost, late, stolen, garbled, incomplete, damaged, delayed, illegible, mutilated, or misdirected Entries. Incomplete, illegible or fraudulent Entries will be void.

400 prizes will be awarded in total. Each prize winner, out of a total of 400, will receive one Google Home Mini.  Winning Participants may only win one Prize, and only one entry per person, per Approved Social Media Platform will be considered; subsequently drawn Entries of winning Participants will be discarded, and a new winner will be drawn. Entrata will not replace a Prize that is lost or stolen once it is in the possession of the Prize winner. Any costs associated with accepting or redeeming the Prize, including tax, government surcharges, fees, or expenses will be the responsibility of the Prize winner. Any unclaimed Prize will be forfeited by the Prize winner and will remain the property of Entrata. No Prize will be awarded to any person, whether eligible or not, in any jurisdiction where this Contest is prohibited. Entrata will not permit substitution, transfer, or payment of a cash equivalent for the Prize, except that Entrata, at its sole discretion, may substitute the Prize (or a part thereof) with a prize or prizes of equal or greater value, as a result of unavailability of the Prize for any other reason. Entrata makes no warranty, representation, or guarantee – express or implied, in fact or in law – relative to the use of the Prize, including, but not limited to: quality, merchantability, or fitness for a particular use.

Entrata reserves the right to cancel, suspend, or modify the Contest at any time without notice, for any reason, in its sole discretion.

Part 2

Entrata will be handing out pass along cards at NAA on Thursday, June 14 and Friday, June 15 inviting people to share on social media how Entrata has helped them connect and create, and tagging @entratasoftware. Entrata will be giving away twenty $100.00 cash prizes to twenty different winners. Winners will be chosen at random. Entries will be accepted until Friday, June 15, 2018 at 1:00 p.m.  We will be announcing the winners by directly replying to the entrants’ social media posts at 2 p.m. on Friday, June 15.

Terms & Conditions

By making an Entry and participating in the Contest, you (“Participant”, “you”, or “your”) agree to be bound by and comply with the following Terms and Conditions. You agree that the information collected by Entrata in connection with your Entry may be used to execute the Contest. You agree to accept the prize awarded and hereby release Entrata, Inc., its agents, affiliates, subsidiaries, directors, employees and representatives (“Entrata Parties”) from all liability relating to the awarded prize, your use of the prize, or the Contest itself, including property damage, personal injury, or death. You agree that in any cause of action, the Entrata Parties’ liability will be limited to the cost of participating in the Contest, and in no event shall the Entrata Parties be liable for attorneys’ fees, punitive, consequential, direct, or indirect damages, and you waive the right to claim any damages whatsoever.

By accepting the prize, you consent to the use of your name, address, and likeness in all matters related to this Contest, including any advertising or publicity in any and all media now known or hereafter devised, worldwide, in perpetuity, without further notice or compensation.

NO PURCHASE IS NECESSARY, and any product you purchase from Entrata will not increase your chances of winning the Contest. All Entries become the sole property of Entrata and will not be returned. Entrata is not responsible for lost, late, stolen, garbled, incomplete, damaged, delayed, illegible, mutilated, or misdirected Entries. Incomplete, illegible or fraudulent Entries will be void.

Twenty (20) prizes will be awarded in total. Each prize winner, out of a total of twenty (20), will receive $100.00 cash.  Winning Participants may only win one Prize, and only one entry per person, per Approved Social Media Platform will be considered; subsequently drawn Entries of winning Participants will be discarded, and a new winner will be drawn. Entrata will not replace a Prize that is lost or stolen once it is in the possession of the Prize winner. Any costs associated with accepting or redeeming the Prize, including tax, government surcharges, fees, or expenses will be the responsibility of the Prize winner. Any unclaimed Prize will be forfeited by the Prize winner and will remain the property of Entrata. No Prize will be awarded to any person, whether eligible or not, in any jurisdiction where this Contest is prohibited. Entrata will not permit substitution, transfer, or payment of a cash equivalent for the Prize, except that Entrata, at its sole discretion, may substitute the Prize (or a part thereof) with a prize or prizes of equal or greater value, as a result of unavailability of the Prize for any other reason. Entrata makes no warranty, representation, or guarantee – express or implied, in fact or in law – relative to the use of the Prize, including, but not limited to: quality, merchantability, or fitness for a particular use.

Entrata reserves the right to cancel, suspend, or modify the Contest at any time without notice, for any reason, in its sole discretion.