20
Jun 17

NAA Social Media Contest Terms & Conditions

Posted by: Entrata | Category: Marketing

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By making an Entry and participating in the Drawing, you (“Participant”, “you”, or “your”) agree to be bound by and comply with the following Terms and Conditions. You agree that the information collected by Entrata in connection with your Entry may be used to execute the Drawing. You agree to accept the prize awarded and hereby release Entrata, Inc., its agents, affiliates, subsidiaries, directors, employees and representatives (“Entrata Parties”) from all liability relating to the awarded prize, your use of the prize, or the Drawing itself, including property damage, personal injury, or death. You agree that in any cause of action, the Entrata Parties’ liability will be limited to the cost of participating in the Drawing, and in no event shall the Entrata Parties be liable for attorneys’ fees, punitive, consequential, direct, or indirect damages, and you waive the right to claim any damages whatsoever.

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17
May 17

Don’t Give Up On Your Blog

Posted by: Entrata | Category: Marketing,Technology

In an era of snaps, tweets, and podcasts, the humble blog may seem a bit archaic, but there’s still a lot of heavy lifting a blog can do for your online marketing efforts. If you’ve ever considered scrapping your blog, or if you *gasp* never created one, it’s time to educate yourself: continue

24
Apr 17

Better Security. Better Rankings. Free.

Posted by: Entrata | Category: Marketing,Services,Technology

A safer internet is an initiative that we can all get behind. Webmasters who implement Secure Socket Layer (SSL) encryption on their pages help achieve this goal by ensuring more secure server connections. Since 2015 Google has been a cheerleader for SSL certificates, going so far as changing their indexing system last year to actively seek out HTTPS pages. In short, taking the steps to make your website safe not only protects the security of your data and the privacy of your users, it can actually give you a competitive advantage with search engine presence. continue

6
Mar 17

A Partner You Can Count On

Posted by: Entrata | Category: Marketing,Newsletters

Red Vans at the Googleplex? You betcha! Entrata’s SEO Services team has earned the designation of Google Partner with Premier status, which translates to periodic invitations to Google’s Mountain View HQ and, more importantly, a strategic advantage for Entrata’s SEO and PPC clients. continue

2
Mar 17

The Big Three of Social Media Advertising: Facebook, Instagram and YouTube

Posted by: Entrata | Category: Marketing

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Business owners and marketers have a heavy responsibility in deciding where to spend their marketing budget in order to achieve the greatest ROI.  When it comes to paid search, it is clear you should have a presence on Google.  But what about social media?  

If you’re like most businesses, you don’t have limitless reserves of cash to spend on marketing. And there are so many social media platforms that you could easily find yourself spreading your budget too thin if you’re not strategic enough.

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13
Feb 17

AIM Conference Social Media Contest Terms & Conditions

Posted by: Entrata | Category: Marketing

You are invited to enter for a chance to win a $500 Home Depot gift card, or up to $500 toward a day at a spa of your choice, during the AIM Conference from May 6 to May 9, 2018. Participants will qualify to win by ‘following’ @EntrataSoftware, ‘liking’ Entrata’s post about the blog article/contest, titled Renovate Your Websites, ‘sharing’ the original social media post on Facebook or Twitter, and commenting on the original social media post with their own piece of digital marketing advice. Participants must complete all three actions prior to Wednesday, May 9, 2018, at 1:00 p.m. PDT (the “Entry Deadline”) to qualify. Entrata will randomly choose a winner immediately following the Entry Deadline, and the winner will be announced via Twitter (@entratasoftware). Participants are encouraged to comment and share as much as they like, but only one entry per person will qualify for the prize drawing.

Terms & Conditions

Only one entry per person. By making an Entry and participating in the Contest, you (“Participant”, “you”, or “your”) agree to be bound by and comply with the following Terms and Conditions. You agree that the information collected by Entrata in connection with your Entry may be used to execute the Contest. You agree to accept the prize awarded and hereby release Entrata, Inc., its agents, affiliates, subsidiaries, directors, employees and representatives (“Entrata Parties”) from all liability relating to the awarded prize, your use of the prize, or the Contest itself, including property damage, personal injury, or death. You agree that in any cause of action, the Entrata Parties’ liability will be limited to the cost of participating in the Contest, and in no event shall the Entrata Parties be liable for attorneys’ fees, punitive, consequential, direct, or indirect damages, and you waive the right to claim any damages whatsoever.

By accepting the prize, you consent to the use of your name, address, and likeness in all matters related to this Contest, including any advertising or publicity in any and all media now known or hereafter devised, worldwide, in perpetuity, without further notice or compensation.

NO PURCHASE IS NECESSARY, and any product you purchase from Entrata will not increase your chances of winning the Contest. All Entries become the sole property of Entrata and will not be returned. Entrata is not responsible for lost, late, stolen, garbled, incomplete, damaged, delayed, illegible, mutilated, or misdirected Entries. Incomplete, illegible or fraudulent Entries will be void.

ONE prize will be awarded in total. The prize winner will receive one Home Depot® Gift Card with a value of five hundred U.S. dollars ($500.00) OR up to five hundred U.S. dollars ($500.00) toward a day at the spa of your choice (the “Prize”).  The winning Participants may only win one Prize, and only one entry per person will be considered; subsequently drawn Entries of winning Participants will be discarded, and a new winner will be drawn. Entrata will not replace a Prize that is lost or stolen once it is in the possession of the Prize winner. Any costs associated with accepting or redeeming the Prize, including tax, government surcharges, fees, or expenses will be the responsibility of the Prize winner. Any unclaimed Prize will be forfeited by the Prize winner and will remain the property of Entrata. No Prize will be awarded to any person, whether eligible or not, in any jurisdiction where this Contest is prohibited. Entrata will not permit substitution, transfer, or payment of a cash equivalent for the Prize, except that Entrata, at its sole discretion, may substitute the Prize (or a part thereof) with a prize or prizes of equal or greater value, as a result of unavailability of the Prize for any other reason. Entrata makes no warranty, representation, or guarantee – express or implied, in fact or in law – relative to the use of the Prize, including, but not limited to: quality, merchantability, or fitness for a particular use.

Entrata reserves the right to cancel, suspend, or modify the Contest at any time without notice, for any reason, in its sole discretion.

10
Jan 17

Google is Cracking Down on Annoying Pop-Up Ads

Posted by: Entrata | Category: Marketing,Residents,Technology

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January 10, 2017 is the day Google said no to pop-ups (also known as interstitials or splash images). While the new change may seem like a hindrance to your current lead generation and marketing practices, it should be welcomed as pop-ups are already reducing the amount of visitors to your site and page duration by more than ten percent.

The new change is all a part of Google’s invigorated effort to improve the user experience on mobile devices. The good news is there is an alternative to improve your prospect experience, make Google happy and get the information you need from prospects. A win-win-win-win-win.

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10
Jan 17

Resolution 2017: Revenue Management Strategies

Posted by: Entrata | Category: Marketing,Newsletters

At the beginning of the year, as tradition demands, we assess, evaluate, and begin to plan ways to improve. One of the topics on many property management lists this year is revenue management – i.e., using data to establish the “perfect rent” with the ultimate goal of maximizing the revenue generated by an asset. While the tools and methods vary, revenue management has moved from a “nice-to-have” theory to a “need-to-have” business practice in our industry.

We’ve been researching revenue management for a number of years as we develop the revenue management piece of our comprehensive property management platform — Entrata Pricing — and would like to share some of the strategies we’ve learned that can help set you up for success. If you’re thinking about adopting new revenue management tools or evaluating your current strategies in the new year, read on! continue

16
Nov 16

Five Mobile Features To Make Your Life Easier

Posted by: Entrata | Category: Marketing,Newsletters,Technology

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The world is demanding mobile options for all of their technology needs. Entrata has been working around the clock to ensure it provides our multifamily clients and their residents with a comprehensive suite of mobile technology to meet those needs.

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27
Oct 16

Recap: Tricks To Treat Prospects Better Webinar

Posted by: Entrata | Category: Marketing,Residents,Webinars

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This week, we hosted a webinar to discuss a few website tricks to treat your prospects better, as well as new updates to ProspectPortal. Matt Frandsen from Entrata along with panelists Taryn Silva from Paradigm Management and Jaemi Carkin from Greystar, shared with us stats and opinions about what works to create effective websites.

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