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20
Jun 17

NAA Social Media Contest Terms & Conditions

Posted by: Entrata | Category: Marketing

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By making an Entry and participating in the Drawing, you (“Participant”, “you”, or “your”) agree to be bound by and comply with the following Terms and Conditions. You agree that the information collected by Entrata in connection with your Entry may be used to execute the Drawing. You agree to accept the prize awarded and hereby release Entrata, Inc., its agents, affiliates, subsidiaries, directors, employees and representatives (“Entrata Parties”) from all liability relating to the awarded prize, your use of the prize, or the Drawing itself, including property damage, personal injury, or death. You agree that in any cause of action, the Entrata Parties’ liability will be limited to the cost of participating in the Drawing, and in no event shall the Entrata Parties be liable for attorneys’ fees, punitive, consequential, direct, or indirect damages, and you waive the right to claim any damages whatsoever.

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17
May 17

Don’t Give Up On Your Blog

Posted by: Entrata | Category: Marketing,Technology

In an era of snaps, tweets, and podcasts, the humble blog may seem a bit archaic, but there’s still a lot of heavy lifting a blog can do for your online marketing efforts. If you’ve ever considered scrapping your blog, or if you *gasp* never created one, it’s time to educate yourself: continue

24
Apr 17

Better Security. Better Rankings. Free.

Posted by: Entrata | Category: Marketing,Services,Technology

A safer internet is an initiative that we can all get behind. Webmasters who implement Secure Socket Layer (SSL) encryption on their pages help achieve this goal by ensuring more secure server connections. Since 2015 Google has been a cheerleader for SSL certificates, going so far as changing their indexing system last year to actively seek out HTTPS pages. In short, taking the steps to make your website safe not only protects the security of your data and the privacy of your users, it can actually give you a competitive advantage with search engine presence. continue

6
Mar 17

A Partner You Can Count On

Posted by: Entrata | Category: Marketing,Newsletters

Red Vans at the Googleplex? You betcha! Entrata’s SEO Services team has earned the designation of Google Partner with Premier status, which translates to periodic invitations to Google’s Mountain View HQ and, more importantly, a strategic advantage for Entrata’s SEO and PPC clients. continue

2
Mar 17

The Big Three of Social Media Advertising: Facebook, Instagram and YouTube

Posted by: Entrata | Category: Marketing

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Business owners and marketers have a heavy responsibility in deciding where to spend their marketing budget in order to achieve the greatest ROI.  When it comes to paid search, it is clear you should have a presence on Google.  But what about social media?  

If you’re like most businesses, you don’t have limitless reserves of cash to spend on marketing. And there are so many social media platforms that you could easily find yourself spreading your budget too thin if you’re not strategic enough.

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10
Jan 17

Google is Cracking Down on Annoying Pop-Up Ads

Posted by: Entrata | Category: Marketing,Residents,Technology

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January 10, 2017 is the day Google said no to pop-ups (also known as interstitials or splash images). While the new change may seem like a hindrance to your current lead generation and marketing practices, it should be welcomed as pop-ups are already reducing the amount of visitors to your site and page duration by more than ten percent.

The new change is all a part of Google’s invigorated effort to improve the user experience on mobile devices. The good news is there is an alternative to improve your prospect experience, make Google happy and get the information you need from prospects. A win-win-win-win-win.

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10
Jan 17

Resolution 2017: Revenue Management Strategies

Posted by: Entrata | Category: Marketing,Newsletters

At the beginning of the year, as tradition demands, we assess, evaluate, and begin to plan ways to improve. One of the topics on many property management lists this year is revenue management – i.e., using data to establish the “perfect rent” with the ultimate goal of maximizing the revenue generated by an asset. While the tools and methods vary, revenue management has moved from a “nice-to-have” theory to a “need-to-have” business practice in our industry.

We’ve been researching revenue management for a number of years as we develop the revenue management piece of our comprehensive property management platform — Entrata Pricing — and would like to share some of the strategies we’ve learned that can help set you up for success. If you’re thinking about adopting new revenue management tools or evaluating your current strategies in the new year, read on! continue

16
Nov 16

Five Mobile Features To Make Your Life Easier

Posted by: Entrata | Category: Marketing,Newsletters,Technology

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The world is demanding mobile options for all of their technology needs. Entrata has been working around the clock to ensure it provides our multifamily clients and their residents with a comprehensive suite of mobile technology to meet those needs.

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27
Oct 16

Recap: Tricks To Treat Prospects Better Webinar

Posted by: Entrata | Category: Marketing,Residents,Webinars

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This week, we hosted a webinar to discuss a few website tricks to treat your prospects better, as well as new updates to ProspectPortal. Matt Frandsen from Entrata along with panelists Taryn Silva from Paradigm Management and Jaemi Carkin from Greystar, shared with us stats and opinions about what works to create effective websites.

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11
Oct 16

Tricks for Treating Prospects Right

Posted by: Entrata | Category: Leasing,Marketing,Newsletters,Webinars

Are visitors to your website getting the good stuff, the trick-or-treat equivalent of a king-size candy bar, or are they taking away an experience more on par with grubby little ghosts made of kleenex and dryer lint? When your website has so much potential to impact conversions, every decision you make becomes important.

The terrifying thing is, sometimes those decisions may seem perfectly legitimate, but they’re actually scaring off your website visitors and driving conversions down. Some seemingly innocent website design decisions are doing real damage and should be avoided. For example, does your website use any of these creepy clowns? continue