January 10, 2017 is the day Google said no to pop-ups (also known as interstitials or splash images). While the new change may seem like a hindrance to your current lead generation and marketing practices, it should be welcomed as pop-ups are already reducing the amount of visitors to your site and page duration by more than ten percent.
The new change is all a part of Google’s invigorated effort to improve the user experience on mobile devices. The good news is there is an alternative to improve your prospect experience, make Google happy and get the information you need from prospects. A win-win-win-win-win.
At the beginning of the year, as tradition demands, we assess, evaluate, and begin to plan ways to improve. One of the topics on many property management lists this year is revenue management – i.e., using data to establish the “perfect rent” with the ultimate goal of maximizing the revenue generated by an asset. While the tools and methods vary, revenue management has moved from a “nice-to-have” theory to a “need-to-have” business practice in our industry.
We’ve been researching revenue management for a number of years as we develop the revenue management piece of our comprehensive property management platform — Entrata Pricing — and would like to share some of the strategies we’ve learned that can help set you up for success. If you’re thinking about adopting new revenue management tools or evaluating your current strategies in the new year, read on! continue
The world is demanding mobile options for all of their technology needs. Entrata has been working around the clock to ensure it provides our multifamily clients and their residents with a comprehensive suite of mobile technology to meet those needs.
This week, we hosted a webinar to discuss a few website tricks to treat your prospects better, as well as new updates to ProspectPortal. Matt Frandsen from Entrata along with panelists Taryn Silva from Paradigm Management and Jaemi Carkin from Greystar, shared with us stats and opinions about what works to create effective websites.
Are visitors to your website getting the good stuff, the trick-or-treat equivalent of a king-size candy bar, or are they taking away an experience more on par with grubby little ghosts made of kleenex and dryer lint? When your website has so much potential to impact conversions, every decision you make becomes important.
The terrifying thing is, sometimes those decisions may seem perfectly legitimate, but they’re actually scaring off your website visitors and driving conversions down. Some seemingly innocent website design decisions are doing real damage and should be avoided. For example, does your website use any of these creepy clowns? continue
When the concept of integrated marketing was unearthed decades ago, it involved a narrow set of traditional advertising channels, a few websites, email and public relations. But the information age and technological advances of the past two decades have created a wealth of new information sources and devices. Blogs, online marketplaces, smart phones and tablets have exploded on the scene.
That has made integrated marketing a much larger challenge than ever anticipated, as the evolution of marketing channels has made it nearly impossible for marketers to manually create and maintain a cohesive strategy.
As technology has changed where and how prospective renters receive their information, it has also changed how marketers manage integrated marketing communications. Here are some of the ways technology can help you better manage your integrated marketing strategy:
Late August not only signifies that summer is winding down. For a certain sector of the apartment industry, it means crunch time. For any student housing communities – or traditional communities that receive a fair amount of student traffic – late August can be as hectic as the holidays for retail vendors.
But as each year passes, new innovations are easing the stress for apartment owner/operators, who can save plenty of time and hassle with technological upgrades. Technology has always played an important role in minimizing headaches and making student housing easier to manage, but newer technologies are making it even easier.
Every year businesses budget thousands for market research. Prices may range from a few hundred dollars for general market overviews to tens of thousands for customized market-specific studies. But before you start shelling out the big bucks to find out what the market thinks about you and your properties, take a moment to consider the information that is already freely available to you. Where is all of this valuable market data, you ask? Look no further than your social media accounts and reviews. continue
When it comes to attracting and converting online traffic, the multifamily toolbox has lots of options. But an abundance of selections doesn’t necessarily make it easier to pick the right tool for the task. Take search engine marketing, for example. Is it more effective to optimize for organic traffic or to direct budget dollars to pay-per-click campaigns? The answer: Depends.
Ever wonder how many commercial emails arrive in the average resident’s inbox each month? Would you guess over 400? If so, you’d be right. Your residents typically receive an average of 416 commercial emails every month…more than 10 a day. It’s a crowded playing field, but since residents overwhelmingly say they prefer their property managers to communicate with them via email, it’s a field on which you must not only play, you need to win!
Companies that are winning, like Windsor Communities and Waterton Residential, have found that a two-pronged approach combining branding/messaging strategies and customizable automation to be highly effective.