Apr 17

Better Security. Better Rankings. Free.

Posted by: Entrata | Category: Marketing,Services,Technology

A safer internet is an initiative that we can all get behind. Webmasters who implement Secure Socket Layer (SSL) encryption on their pages help achieve this goal by ensuring more secure server connections. Since 2015 Google has been a cheerleader for SSL certificates, going so far as changing their indexing system last year to actively seek out HTTPS pages. In short, taking the steps to make your website safe not only protects the security of your data and the privacy of your users, it can actually give you a competitive advantage with search engine presence.


At Entrata, we are fully on-board with this initiative. Some of our clients have been proactive to acquire SSL certs, which we allow them to upload to our system to apply to their ProspectPortal websites. But many clients have not yet purchased SSL certs for their websites, whether deterred by costs (estimated costs to purchase SSL certs for one client’s entire portfolio exceeded $50,000) or simply lacking the time and resources to follow Google’s multi-step recommendations.


That’s where we can help. If you use ProspectPortal for your property websites, you can now apply a free SSL cert to your site with a single click. There is no charge for the certificate or the service, and we’ve automated the entire process so you don’t have to worry about uploads, redirects, or renewals.


It’s a no brainer. One click for a more secure internet and better search rankings. Take advantage of Entrata’s free SSL certs today. Contact your Customer Success Manager for more information.