13
Sep 18

Entrata + Google + IBM Watson + Amazon

Posted by: Entrata | Category: Summit

In the opening keynote of Entrata’s 2018 Summit, CEO Dave Bateman and President Chase Harrington announced partnerships with Google, IBM Watson and a generally available integration with Amazon Alexa:

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11
Sep 18

You’ve just survived turn. Now what?

Posted by: Entrata | Category: Newsletters,Summit

It’s September. The air is cooling, lending crisp edges to warm days. Pumpkin spiced is sneaking back onto menus everywhere. Football season is underway. And students have returned to their classes. If you work in student housing, that means you’ve just survived some of the most critical days of the calendar year.  

Rather than taking a well-deserved rest, we think the days and weeks following turn are an ideal time to review processes and evaluate technologies. So Entrata brought together Student Housing experts from Aspen Heights, CA Ventures, and The Collier Companies at the Summit in Park City to do just that. continue

11
Sep 18

CX Myths that Can Kill Your Brand

Posted by: Entrata | Category: Newsletters,Summit

Many companies believe they are providing a superior customer experience because they are hitting the mark on several key touch points. But what if many of those touch points are actually myths?

Luke Williams examined that concept at the Entrata Summit in Park City, Utah. The Head of CX Strategy at Qualtrics outlined six customer experience (CX) myths that often befall businesses and cause damage to their brand.

Also a New York Times bestselling author, Williams imparted ideas to conquer these myths and provided the multifamily-rich audience with outside-the-box thoughts for how to approach CX in the industry. continue

7
Sep 18

Entrata Summit Giving Initiatives

Posted by: Entrata | Category: Summit

Each year at the Summit, Entrata shares the spotlight with an organization that is doing the work of making our world a better place. We share their stories and make donations in the name of our clients and Summit attendees.

This year, our efforts are tripled, and the Summit giving initiative covers three unique and powerful organizations. They include: continue

4
Sep 18

How Your Leasing Agents Should Be Answering Calls

Posted by: Entrata | Category: Leasing

LEasing Center PlainIn the days of instant gratification, a missed call from an apartment prospect can be exceedingly detrimental. In fact, that call might have been your only chance, because today’s prospects often immediately move on to the next community.

If a prospect is calling, you’ve already conquered a key hurdle by generating interest in your community. The initial call is often the first touch point with your property and your brand, and Entrata leasing centers alone handled 2.1 million calls in the last 12 months. This is no time to alienate these prospects – it’s time to bring them home, literally, as a resident of your community. continue

6
Aug 18

Masters of Paperless

Posted by: Entrata | Category: Newsletters

Entrata has been helping ResidentPortal and ResidentPay customers create paperless leasing offices for years. But when we invited Entrata customers representing many portfolio types and sizes to enter a contest to see who could boost online payments the most, even we couldn’t believe what happened.  continue

6
Aug 18

Introducing Lead Scoring

Posted by: Entrata | Category: Leasing,Newsletters,Technology

Leasing office life would be a lot simpler if all leads were created equal. But they’re not. And unfortunately, you can’t always tell just by looking whether or not a lead is likely to progress to a lease. Luckily, you don’t have to just trust your gut when you’re trying to figure out if that prospect who’s excitedly calling about an available apartment today will sign a lease tomorrow or ghost you in a week. Entrata’s LeadManager is pleased to present Lead Scoring. continue

3
Aug 18

Lead Generation and Lead Integration Technology – How Can One Support the Other?

Posted by: Entrata | Category: Newsletters

Lead Technology_FBThe techniques for generating leads are various and widespread, and the apartment industry has been remarkably creative and successful in that arena. Managing those leads, however, has been a bit more challenging.

Much of the lead management technology in the industry is outdated and can’t keep pace with the ever-increasing digital presence in lead generation. Connecting with prospects continues to become more of a tech-driven practice, and the industry must react swiftly to keep pace with their competitors on the plus side of the technology curve. continue

2
Aug 18

What Does Marketing Data Say About Online Conversion?

Posted by: Entrata | Category: Marketing,Technology

Data_FBWhen marketing teams peruse their data, their eyes usually drift toward two primary metrics – leads and leases. The data surrounding those numbers often gets overlooked.

That’s a mistake, much like viewing only the scoring and rebounding averages of a basketball player, when several other metrics such as shooting percentage, assists, steals, blocked shots and player efficiency rating provide a deeper analysis of the athlete’s acumen.

While the quantity of leads and leases are clearly important metrics, marketing teams should also be peering closely at conversion rates, volume of impressions on various channels and prospect data, such as location, demographics and psychographic of those potentially considering the property.

Here are a few deeper metrics that can provide a clearer picture of how effectively your marketing efforts are working and lead to more informed choices with your channels: continue

10
Jul 18

Getting the Lease with Entrata’s Leasing Suite

Posted by: Entrata | Category: Leasing,Newsletters

Congratulations! You’ve got prospects. Your hard work and marketing strategies have generated interest in your community, and you’re getting phone calls and emails and prospective renters wanting to know more. Mission accomplished?

Not quite. It’s a sensitive, make-or-break time in the relationship between a community and a prospective renter. How your team acts at this juncture not only influences which leads convert, it sets the bar for your relationship with your renters for the entire duration of their lease. continue