Some insisted that the multifamily sector would lag behind the technology curve. Others believed the industry was bound for a slowdown.
2019 begged to differ.
The industry continued to innovate at a frenetic pace in the final year of the decade, as artificial intelligence, intuitive property management systems, virtual reality and advanced cybersecurity measures continued to work their way into apartment buildings. And the downturn that has been predicted for the past several years has yet to arrive.
On many fronts, 2019 was another promising year in the multifamily industry. While hints of rent control measures sparked in a handful of states, the continued search for a solution to affordable housing and the short-term rental dichotomy remain hot-button issues. Here is a look at some of the positive themes from the year:
Did you know that more than 1 in 3 people on Facebook in the US use Marketplace each month?* As an easy, convenient way to buy and sell everything from vehicles to furniture to tools locally, buyers and sellers can connect with just a few clicks. This powerful tool is developing some serious implications for the multifamily industry. Facebook Marketplace is partnering with leading house and apartment rental sites and making it easier for agents and property managers to list rental inventory on Marketplace, and for renters to find their next home. continue
This past week was Entrata’s 7th annual employee appreciation week affectionately known as the Jones Family Reunion. This year the week was packed with great activities from discovering our inner Bob Ross painting skills to racing slot cars until our fingers hurt to massages and spa treatments, and finally, relaxing. Throughout the week, people from different departments are grouped together to attend this popular off-site event, giving those who don’t normally interact or spend time together an opportunity to build real connections while having fun.
Your residents are shopping online more than ever. As the holiday shopping season ramps up, get help connecting them to all of their stuff with ParcelAlert.
Whenever Entrata takes on a new technology project, we start with the research. Many of our clients participate in interviews, we observe their processes and listen to their ideas. Then the design work begins. After bringing stakeholders and strategy teams together to hammer out priorities, prototypes are built and tested with users, leading to the ‘wash-rinse-repeat’ process of identifying problems, fixing things that don’t work, and testing again.
Over the last year since we started talking about Entrata’s new reporting framework, this process has been hard-at-work, as we collect and respond to client feedback and move toward a reporting platform that addresses the needs and challenges of property management users. At Entrata’s Summit in September, Entrata’s team reported the results to our clients. continue
Voice assistants. Smart thermostats. The ability to have appliances schedule their own maintenance appointments.
The future of smart home technology is no longer coming – it’s already here. And according to a panel of technology experts at the 2019 Entrata Summit, the new challenge is finding ways to effectively and efficiently scale and integrate these technologies within the apartment rental industry. continue
Don’t expect any paper deliveries to the offices of Landmark Properties anytime soon. The onsite team won’t need them, because they’ve gone completely paperless. In fact, you might not see certain team members at the office at all on given days, because they can now access their documents and contracts from afar.
Landmark, the nation’s top developer and contractor of student housing, has leveraged its partnership with Entrata to streamline processes and make life easier for its onsite teams. Landmark has also participated in several Entrata beta product trials and currently utilizes the platform to completely customize property operations. continue
At the 2019 Entrata Summit in Park City, Utah, Maverick Residential took the stage to discuss company culture, change management, and the power of technology partnerships. Filled with unique insights and expert perspectives, this power panel outlined best practices on evolving as a property management company in today’s apartment rental industry. continue
Today’s labor market has made recruiting, training and retaining associates even more of a challenge than in recent years. There are simply more jobs than people to do them, which has made training and retaining associates a critical component to an organization’s success.
And our workforce looks different today than it did even five years ago. Never before have we seen Boomers, Gen Xers, Millennials and now Gen Zers in the same workplace. The good news is that technology can help widen the employee funnel and allow organizations to attract, train and retain high-quality associates. continue
Artificial intelligence has been a buzzword in the technology world for several years, and these technologies are now becoming a player in many aspects of the apartment rental industry. At Entrata’s 2019 Summit in Park City, Utah, a panel of industry experts tackled some of the hottest topics surrounding the use of AI from both an apartment operator and resident perspective. continue