8
Feb 19

Best Practices for Managing Change

Posted by: Entrata | Category: Management,Newsletters

The only thing more constant than evolution of technology is change. Many companies are slow to embrace change, refuse to modify at all or are simply bad at changing.

But the way a company manages change – whether it’s the implementation of new technology, the addition of new leadership or employee turnover – can impact the success of the business.

In the apartment industry, change is rampant with regard to technology. Smart-home features, centralized lead-management systems and even artificial intelligence are beginning to weave their way into the everyday fabric of the industry. But there’s definitely a learning curve, and there are some best practices to make sure the change is a smooth one. continue

31
Jan 19

Future Challenges and Opportunities in the Ever-Shifting Apartment World

Posted by: Entrata | Category: Technology

If there is one constant in the apartment world, it’s that renter preferences and expectations continually evolve. But it has never happened at such an accelerated pace as in the current climate.

Those preferences and expectations seem to shift as quickly as technological advancements, which is fitting considering many of those renter cravings and demands center around tech. That includes the way prospects search for homes and the features they expect within them.

Tech giants such as Amazon and Google are reshaping the apartment living experience with various smart-home features. Some are exceedingly practical (such as Alexa and smart thermostats), others are essentially bonus items that cater to certain preferences (think smart egg trays and smart hairbrushes). continue

8
Jan 19

Base Camp Keynote: The Iron Cowboy

Posted by: Entrata | Category: Base Camp,Newsletters

The first time James Lawrence set a record, he says, it was an accident. In 2011 he completed more half-Ironman-distance triathlons in a single year than anyone ever had before. Then in 2012, he set the record for full-distance Ironman races. You’d think he would be satisfied with these very impressive accomplishments. But rather than resting on his well-deserved laurels, Lawrence set out to accomplish his most audacious goal ever. continue

4
Jan 19

Difficult Conversations Less Challenging With Preemptive Measures

Posted by: Entrata | Category: Residents

It’s inevitable. Whether the community you manage is affordable or Class A-plus to the max, residents are never going to be eternally happy. No matter how dreamy your amenities or robust your service levels, the occasional difficult conversation is unavoidable.

Sometimes the resident is upset about a renewal increase or the racket caused by an onsite renovation. Sometimes their discontent stems from their co-residents. Other times, they’re mad just for the sake of being mad. While peacemaker isn’t among the primary duties listed in a leasing associate’s job description, the ability to diffuse tension is an underrated quality in the apartment world. continue

1
Jan 19

Apartmentalize 2019 Social Media Contest Terms and Conditions

Posted by: Dylan Grant | Category: Newsletters

You are invited to enter for a chance to win $100 cash during the Lucky Strike event at NAA on June 26, 2019 (the “Contest”). Participants will be qualified to win by posting a squad picture that best captures the vibe of the event (the picture must contain two or more individuals attending the event) on social media platforms. Remember to tag using #MyEntrataSquad and @entratasoftware in every post (each post is an “Entry”). Entries will be accepted from 6:30pm to 11:00pm on June 26, 2019. There is no limitation on entries per Participant. Two winners will be chosen by the contest creators based on the picture that best represents the environment of the event. Winners will be announced by @entratasoftware commenting on the winning responses. The winners may claim their prize at the event, if they are still present, or by visiting the Entrata booth the following day (June 27, 2019) during exposition hours (2:15pm to 6:15pm).

Terms & Conditions

By making an Entry and participating in the Contest, you (“Participant”, “you”, or “your”) agree to be bound by and comply with the following Terms and Conditions. You agree that the information collected by Entrata in connection with your Entry may be used to execute the Contest. You represent and warrant that your Entry is an original work of authorship, and does not violate any third party’s proprietary or intellectual property rights. If your Entry infringes upon the intellectual property right of another, You will be disqualified at the sole discretion of Entrata. If the content of your Entry is claimed to constitute infringement of any proprietary or intellectual proprietary rights of any third party, You shall, at your sole expense, defend or settle against such claims. You agree to accept the prize awarded and hereby release Entrata, Inc., its agents, affiliates, subsidiaries, directors, employees and representatives (“Entrata Parties”) from all liability relating to the awarded prize, your Entry, your use of the prize, or the Contest itself, including property damage, personal injury, or death. You agree that in any cause of action, the Entrata Parties’ liability will be limited to the cost of participating in the Contest, and in no event shall the Entrata Parties be liable for attorneys’ fees, punitive, consequential, direct, or indirect damages, and you waive the right to claim any damages whatsoever.

By accepting the prize, you consent to the use of your name, address, and likeness in all matters related to this Drawing, including any advertising or publicity in any and all media now known or hereafter devised, worldwide, in perpetuity, without further notice or compensation.

NO PURCHASE IS NECESSARY, and any product you purchase from Entrata will not increase your chances of winning the Contest. All Entries become the sole property of Entrata and will not be returned. Entrata is not responsible for lost, late, stolen, garbled, incomplete, damaged, delayed, illegible, mutilated, or misdirected Entries. Incomplete, illegible or fraudulent Entries will be void.

Two prizes will be awarded in total. Each prize winner, out of a total of two, will receive $100 in cash (the “Prize”), regardless of the number of such Participants’ Entries; subsequently selected Entries of winning Participants will be discarded, and a new winner will be selected. Entrata will not replace a Prize that is lost or stolen once it is in the possession of the Prize winner. Any costs associated with accepting or redeeming the Prize, including tax, government surcharges, fees, or expenses will be the responsibility of the Prize winner. Any unclaimed Prize will be forfeited by the Prize winner and will remain the property of Entrata. No Prize will be awarded to any person, whether eligible or not, in any jurisdiction where this Drawing is prohibited. Entrata will not permit substitution or transfer, except that Entrata, at its sole discretion, may substitute the Prize (or a part thereof) with a prize or prizes of equal or greater value, as a result of unavailability of the Prize for any other reason. Entrata makes no warranty, representation, or guarantee – express or implied, in fact or in law – relative to the use of the Prize, including, but not limited to: quality, merchantability, or fitness for a particular use.

Entrata reserves the right to cancel, suspend, or modify the Drawing at any time without notice, for any reason, in its sole discretion.

This Contest hosted by Entrata is in no way sponsored, endorsed, administered by, or associated with Facebook, Inc., LinkedIn, Instagram, or Twitter. You agree to accept the prize awarded and hereby release

Facebook, Inc., LinkedIn, Instagram, or Twitter, Inc. from all liability relating to the awarded prize, your Entry, your use of the prize, or the Contest itself.

10
Dec 18

Are Catastrophic Failures Worse Than Ordinary Ones?

Posted by: Entrata | Category: Newsletters,Residents

Avoiding disastrous mistakes is a primary objective for any onsite team. But there is a more-subtle concept that can help keep residents in the building: consistency.

Companies across all industries generally think that a catastrophic failure is the No. 1 way to lose customers. In actuality, a series of small customer-service failures has more power when it comes to alienating them.

That’s according to Luke Williams, who shared a bevy of customer-service myths at the 2018 Entrata Summit. Here, we’ll examine the catastrophic failure myth and how it pertains to the apartment industry. continue

10
Dec 18

Introducing Message Center Template Library

Posted by: Entrata | Category: Leasing,Newsletters,Residents

Entrata’s Message Center lets properties communicate easily and efficiently with residents and prospects through branded and scheduled messaging. And now, with Message Center’s new template libraries with user permissions, we’re offering even better control to help promote brand consistency and empower site-level teams to communicate more effectively.

Communication is vital, and Message Center is a powerful tool. What can you do with Message Center templates? continue

2
Nov 18

Using Automated Communications to Make Leasing Easier

Posted by: Entrata | Category: Leasing,Newsletters

Sometimes the leasing process is smooth and uninterrupted. And every now and then, the drive through rush-hour traffic is surprisingly smooth, a political conversation is cordial and well mannered and a root canal goes pleasantly well.

But most of the time, the leasing process takes a few unexpected turns and seldom follows a blueprint. You’re dealing with people, after all, each with their own leasing ambitions, timelines and varying bits of spontaneity.

Thankfully, technology provides ways to simplify the leasing process and avoid many of the common pitfalls that befall leasing associates. Automated communications can make life much easier. continue

26
Oct 18

Digital Marketing Strategies for More Qualified Leads

Posted by: Entrata | Category: Marketing,Summit

The days of love-at-first-sight apartment conversions are dwindling, particularly in the digital space.

With various options in a hyper-competitive market, prospective renters have become more selective than ever when deciding on a home. In fact, the average renter peruses at least five lead sources when searching for their next home.

Those lead-source sites can vary from a community website, Internet Listing Service, social media, review sites and several others. Essentially, the renter is on a journey when selecting a home.

Marketing teams that track that unique journey can glean a competitive advantage by utilizing the data to attract more prospects. The problem is, many teams credit a conversion to the first or last site visited by the prospect. When a prospect visits several lead sources, the first or last touch point is only part of the story.

That’s why multi-source attribution platforms are becoming more relevant in today’s multifamily landscape. Many consider it a necessity. This platform takes into account every lead source visited by a prospect and assigns credit on a weighted basis. The benefits of multi-source attribution include: continue

19
Oct 18

The View From the C-Suite

Posted by: Entrata | Category: Summit,Technology

With ever-evolving technology trends, increased focus on corporate social responsibility and newfound urgency to retain high-performing associates, the landscape in the apartment industry is shifting.

A panel of executives shared their thoughts on these subjects and more relevant topics at the 2018 Entrata Summit in Park City, Utah. Here is a look at some of the primary takeaways from the discussion, which was moderated by Entrata president and chief operating officer Chase Harrington. continue