Duties of multifamily marketers of the past included arranging bouquets for grand-opening parties and tracking a community’s promotional activities on paper-based spreadsheets.
Fast-forward to 2019 and the industry’s marketing teams are much more of a tech-savvy bunch. By utilizing innovations such as chatbots, self-touring software, virtual reality, customized resident apps and more, today’s marketers serve in more of a strategic capacity. A panel at the Entrata Summit 2019 session The Future of Marketing From AI to Z shared some of the ways marketers are currently employing these technologies in their everyday efforts. continue
Everyone needs a joy buddy! At least, that’s the recommendation of Amanda Gore, keynote speaker at the recent Entrata Summit held in Park City, Utah. Drawing on her background in neuroscience, positive psychology, and epigenetics, she delivered a high-energy presentation on how to ignite joy in life, relationships, and business. continue
There are two basic elements that have shown up in storytelling for thousands of years: a hero and a journey. The best storytellers know how to use these elements to impact the way their audience feels. This according to professional storyteller, Matthew Luhn, who shared his experiences as an animator with the Simpsons and a story artist at Pixar during Entrata’s 2019 Summit in Park City, Utah. Understanding storytelling, he explained, provides insight into leadership, sales, branding, and running a business. continue
Apartment operators are constantly trying to decipher the tendencies of renters in each U.S. market, tirelessly accumulating data about resident needs by coast, by region and even by each particular submarket.
More and more, apartment operators are starting to look beyond borders, as well. continue
Some view technology as cold. They think it’s a way to widen the chasm between humans. Entrata doesn’t see it that way. In fact, when leveraged effectively, technology can enhance the human connection by better acquainting businesses with their customers and their associates.
That was among the primary messages at the 2019 Entrata Summit in Park City, Utah, where chief operating officer Chase Harrington and chief executive officer Dave Bateman kicked off each morning with an executive keynote. continue
Salt Lake City-based RealSource Management currently manages 21 properties with over 6,400 residential units in nine states with over 100 employees. The company began using Entrata in 2017 to create efficiencies for their teams, increase time savings and provide an added layer of technology support. continue
Our seventh annual Summit user conference is only a month away. If you’re joining us in Park City, here are a few things you’ll need to know: continue
Let’s face it. It’s a matter of when and not if chatbots become part of the everyday backdrop in the apartment world. But if the early advent of chatbots has taught us anything, it’s that the tech has to be consistent for it to be effective.
Using the chatbots to answer common questions for prospects is efficient and a timesaver. According to HubSpot, 47 percent of consumers are open to buying items through a chatbot, and the percentage continues to rise. But if the chatbot gets stuck in a loop when it doesn’t understand a question or can’t provide specific answers, it’s not going to result in many leases. continue
Investing in technology comes at a risk. Either the technology is too expensive and multifamily struggles to prove a sufficient ROI, or the technology isn’t future-proofed and becomes outdated quickly.
When the internet of things exploded onto the market a few years ago, manufacturers were web-enabling all sorts of devices, such as toasters and toothbrushes. Technological progress moves very quickly and some of it sticks while other innovations fail to catch on. It’s critical to select the right technologies to help manage your assets.
Ryan Byrd, Chief Technology Officer at Entrata, encourages multifamily operators to embrace that challenge. continue
The modern renter is more tech-savvy and digitally based than ever. Yet when searching for an apartment, 40 percent of prospects are unable to find a link to apply and 43 percent of current renters are unsure how to pay rent online, according to an Entrata study.
That means the apartment industry not only has to incorporate technologies, but also ensure they are convenient, user-friendly and intuitive for prospects and residents alike – regardless of their digital prowess. The quicker marketing teams can incorporate relevant technology into their processes, the more rapidly they’ll fill up their communities, as discussed in the Apartmentalize 2019 session Technology + Marketing = Winning Combination for Apartment Renters. continue